Product Owner Marketing Websites

$74,054 - $118,487/Yr

Stride K12 - Santa Fe, NM

Full-time - Mid Level

Santa Fe, NM

Educational Services

About the position

The Product Owner - Marketing Websites will serve as the primary point of contact responsible for the strategic direction and performance of the marketing website. This role requires close collaboration with various stakeholders, including the VP of School Marketing and Web Strategy, UX team, marketing team, designers, developers, and other relevant parties. The primary objective is to ensure that the marketing websites effectively support the company's marketing objectives, drive engagement, and enhance user experience. In this role, the Product Owner will develop and maintain a comprehensive roadmap for the marketing website, ensuring that it aligns with the company's strategic goals and marketing initiatives. This involves gathering and prioritizing requirements from marketing stakeholders, which includes collecting customer and stakeholder feedback, prioritizing features, and making necessary trade-offs based on business needs. The Product Owner will work closely with the marketing team to understand their goals and translate them into technical requirements for the development team. Additionally, the Product Owner will collaborate with Conversion Rate Optimization (CRO) specialists, SEO specialists, UX researchers, UX designers, and UI creatives to ensure that the marketing website is user-friendly, visually appealing, and optimized for conversion. They will partner with developers to ensure the timely and successful delivery of new website features and enhancements, manage the product backlog, and create and prioritize user stories based on changing business needs. Regular user testing and analytics reviews will be conducted to gather feedback and identify areas for improvement, while monitoring and analyzing key performance indicators (KPIs) to measure the success of website updates and make data-driven recommendations. Staying updated with industry trends, competitor websites, and emerging web technologies will be crucial for continuously improving the marketing website.

Responsibilities

• Develop and maintain the marketing website roadmap, ensuring alignment with the company's strategic goals and marketing initiatives.
• Gather and prioritize requirements from marketing stakeholders, including gathering customer and stakeholder feedback, prioritizing features, and making trade-offs based on the needs of the business.
• Collaborate closely with the marketing team to understand their goals and translate them into technical requirements for the development team.
• Work with CRO specialists, SEO specialists, UX researchers, UX designers, and UI creative to ensure the marketing website is user-friendly, visually appealing, and optimized for conversion.
• Partner with developers to ensure the timely and successful delivery of new website features and enhancements.
• Manage the product backlog, creating and prioritizing user stories based on changing business needs.
• Conduct regular user testing and analytics reviews to gather feedback and identify areas for improvement.
• Monitor and analyze key performance indicators (KPIs) to measure the success of website updates and make data-driven recommendations.
• Identify and mitigate risks and roadblocks throughout the development process.
• Stay up to date with industry trends, competitor websites, and emerging web technologies to continuously improve the marketing website.

Requirements

• Five (5) years of experience as a Product Owner.
• Five (5) years of experience in a business analyst role.
• Proven track record of successfully managing the development and launch of complex websites or digital products.
• Experience working closely with marketing teams to translate business objectives into technical requirements.
• Strong understanding of web development processes, including UX design, UI creative, front-end development, and content management systems.
• Excellent communication, negotiation, leadership, and collaboration skills.
• Ability to work effectively with internal and external stakeholders to achieve project goals.
• Proficiency in project management tools such as JIRA or similar.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Bachelor's degree in a related field.

Nice-to-haves

• Experience in education technology or a related field.
• Experience with Agile and other methodologies and development tools.
• Familiarity with web analytics tools such as Heap and Adobe Analytics.
• Familiarity with web testing tools such as VWO and Optimizely.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Bonus eligibility