Stride K12 - Columbus, OH
posted 3 months ago
The Product Owner - Marketing Websites at K12 Services Inc. will serve as the pivotal point of contact responsible for steering the strategic direction and performance of the marketing websites. This role is crucial in ensuring that the marketing websites align with the company's overarching marketing objectives, drive user engagement, and enhance the overall user experience. The Product Owner will work closely with various stakeholders, including the VP of School Marketing and Web Strategy, UX team, marketing team, designers, developers, and other relevant parties to ensure that the marketing websites effectively support the company's goals. In this role, the Product Owner will be tasked with developing and maintaining a comprehensive roadmap for the marketing website, ensuring that it aligns with the company's strategic goals and marketing initiatives. This involves gathering and prioritizing requirements from marketing stakeholders, which includes collecting feedback from customers and stakeholders, prioritizing features, and making necessary trade-offs based on business needs. The Product Owner will also collaborate closely with the marketing team to understand their objectives and translate these into technical requirements for the development team. Additionally, the Product Owner will partner with various specialists, including Conversion Rate Optimization (CRO) specialists, SEO specialists, UX researchers, UX designers, and UI creatives, to ensure that the marketing website is user-friendly, visually appealing, and optimized for conversion. Managing the product backlog will be a key responsibility, where the Product Owner will create and prioritize user stories based on the evolving needs of the business. Regular user testing and analytics reviews will be conducted to gather feedback and identify areas for improvement, while monitoring and analyzing key performance indicators (KPIs) will help measure the success of website updates and inform data-driven recommendations. Staying abreast of industry trends, competitor websites, and emerging web technologies will be essential for continuously enhancing the marketing website.