Product Packaging Designer

Enterprise Technology Services - Washington, DC

Full-time - Mid Level

Washington, DC

Professional, Scientific, and Technical Services

About the position

The Packaging Designer plays a pivotal role in branding and marketing efforts by conceptualizing, designing, and executing innovative packaging solutions. This position requires a creative and detail-oriented individual with a keen understanding of brand identity, consumer behavior, and industry trends. The designer collaborates closely with cross-functional teams to develop packaging designs that effectively communicate product features, enhance shelf presence, and drive consumer engagement.

Responsibilities

• Develop creative and visually appealing packaging concepts aligned with brand guidelines and market trends.
• Design packaging graphics, labels, and structural layouts using industry-standard software tools.
• Evaluate and recommend appropriate packaging materials based on product specifications and environmental considerations.
• Create physical and digital prototypes to visualize packaging concepts and assess functionality and aesthetic appeal.
• Stay abreast of packaging regulations and ensure compliance with legal requirements regarding product labeling and safety warnings.
• Partner with product development, marketing, sales, and supply chain teams to align packaging design initiatives with overall brand strategy.
• Conduct thorough quality checks on final artwork files and production samples to verify accuracy and adherence to design specifications.
• Participate in design reviews and seek opportunities to optimize processes and enhance efficiency.

Requirements

• Bachelor's degree in Graphic Design, Packaging Design, Industrial Design, or related field.
• Proven experience (5 years) in packaging design within the consumer goods, retail, or manufacturing industries.
• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong understanding of packaging materials, printing techniques, and production processes.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Attention to detail and a passion for delivering exceptional design solutions.

Nice-to-haves

• Knowledge of sustainability principles and their application in packaging design.