Product Portfolio Manager

Diversified Agency - Boston, MA

Full-time

Boston, MA

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

At Diversified, we don't just follow tech trends - we set them by leveraging the best in technology and ongoing advisory services to transform businesses. Our comprehensive suite of solutions is engineered to help our clients build connections that make a difference - whether by inspiring viewers, engaging associates, motivating audiences, or streamlining and safeguarding operations. Our dedicated teams craft solutions experienced by millions every day including delivering the fan experience at one of 100+ sports facilities for the NFL, MLB, NBA, NHL, MLS, NCAA, building the first fly pack broadcast system transportable by air - bringing the 2022 World Cup and Super Bowl into homes across the world, engineering the first high-density pixel canvas to display HD content at that scale for the Vornado, Marriott Marquis LED Display in Times Square, NY, and empowering and monitoring communication and collaboration solutions within multi-national companies around the globe. The successful candidate will be responsible for driving the development and execution of our product strategy and roadmap for our Media & Workplace Business Unit, working closely with cross-functional teams including Go to Market, Innovation, Legal, Supply Chain, and Operations to deliver and maintain innovative and market-leading solutions. This role involves securing the development, performance, and profitability of an attractive portfolio that reflects market demand and customer needs by industry. The candidate will develop customer-centric strategies to achieve category growth, increased market share, sales, and profitability. Collaboration with the Leadership Team is essential to enhance and execute a global product vision/strategy based on deep customer and market intelligence. The role also includes leading customer and business intelligence and analytics functions to identify and develop prioritized strategic initiatives, product differentiation, and value propositions that inform the overall go-to-market strategy for each category. The candidate will work cross-functionally to turn customer and business intelligence into a strategic approach and partner with local Country Managers to operationalize the roadmap. Additionally, the candidate will develop key initiatives and programs with quantifiable objectives to measure results, oversee sales forecasts, lead pricing processes, and engage economic/forecasting services to understand macro-economic conditions and guide future revenue projections. Proactively identifying growth/risk opportunities with customers and communicating findings to the sales team is also a critical aspect of this role.

Responsibilities

• Drive and secure the development, performance, and profitability of an attractive portfolio reflecting market demand and customer needs by industry.
• Develop customer-centric strategies to achieve category growth, increased market share, sales, and profitability.
• Collaborate with the Leadership Team to enhance and execute a global product vision/strategy based on deep customer and market intelligence.
• Lead customer & business intelligence and analytics function to identify and develop prioritized strategic initiatives, product differentiation, and value propositions.
• Work cross-functionally to turn customer and business intelligence into a go-to-market strategic approach and partner with local Country Managers to operationalize the roadmap.
• Align with customers on key category initiatives and partner on strategic solutions that leverage organizational capabilities to create maximum value.
• Develop key initiatives and programs with quantifiable objectives to measure results - KPIs that reflect customer behavior and intelligence, along with aligning to marketing and sales goals.
• Oversee sales forecast and lead pricing process across each category.
• Engage economic/forecasting services to understand macro-economic conditions and guide future revenue projections.
• Proactively identify growth/risk opportunities with customers and communicate findings to the sales team.
• Project manage new product/offering launches working with both marketing and customer success colleagues.
• Analyze competitive landscape and create the product strategy.
• Know the customer and size the market opportunity.
• Accelerate time to market and build compelling customer experiences.
• Differentiate products and manage offering lifecycle.
• Measure and report on the financial objectives.

Requirements

• A minimum of 7 years leadership experience developing and executing growth plans and customer insights leading to go-to-marketing strategic initiatives.
• Understanding of business intelligence and analytics tools and methodologies used to identify and assess new growth opportunities.
• Customer-facing sales, analytics, or sales-support experience is a plus.
• Experience creating and tracking marketing measurement and testing disciplines.
• Knowledge of pricing strategy, promotional development, and execution.

Benefits

• Full range of medical benefits
• Financial benefits
• Other forms of compensation may be provided as part of a total compensation package.