Westfield - Westfield Center, OH
posted 2 months ago
The Product Research Senior Analyst is a pivotal role within the organization, primarily responsible for supporting Product Managers and the Product Management Leader in achieving profitable growth objectives. This position requires a deep understanding of data extraction and manipulation from various sources to analyze trends, identify key drivers, and monitor results against established expectations. The analyst will be tasked with developing and evaluating the expected business impacts of planned initiatives, which includes comprehensive monitoring and reporting of these initiatives' performance. In addition to data analysis, the role involves conducting thorough competitor analysis and market research. The successful candidate will utilize strong analytical skills, a relentless curiosity, and a problem-solving mindset to navigate complex data sets. The ability to work independently with limited supervision is crucial for discovering and implementing effective solutions. The analyst will also support a diverse team of internal employees and external partners, translating human-centered insights into actionable opportunities for new product development. The position also encompasses qualitative and quantitative ethnographic research aimed at uncovering critical unmet needs and uncertainties faced by business owners. The analyst will synthesize research activities to generate insights and identify opportunity areas that can inspire the design of innovative digital and data-driven product concepts. Furthermore, the role involves developing scalable and flexible data reporting and analysis solutions tailored to the team's needs, as well as analyzing financial markets and consumer demands to identify key business opportunities and product enhancements. The analyst will be responsible for updating various competition and trend reports that inform product design and management within the division and the broader company. This includes conducting in-depth research, analysis, and documentation of marketplace, consumer, and business opportunities that support new product concepts or enhancements. Collaboration with product managers during market research phases, utilizing data processing insights, is also a key aspect of this role.