Professional, Customer Marketing Developer

$60,846 - $83,663/Yr

Under Armour - Charleston, WV

Full-time - Entry Level

Onsite - Charleston, WV

Apparel Manufacturing

About the position

The Email Developer will be a key member of the Americas Customer Marketing Team at Under Armour, responsible for building and delivering engaging email communications that enhance consumer retention. This role involves leveraging Salesforce Marketing Cloud to execute customized email marketing campaigns and maintaining documentation related to email development processes. The ideal candidate will possess strong technical skills, attention to detail, and a passion for consumer experience and marketing.

Responsibilities

• Execute marketing email campaigns using custom HTML/CSS coding, scripting, proofing, quality assurance, targeting, and advanced scheduling.
• Review briefs, manage workflow tools, and initiate campaign building while proactively requesting additional information as needed.
• Build modules, emails, templates, and landing pages, ensuring compatibility across clients and devices.
• Develop and execute test plans to confirm accurate email coding and optimal rendering.
• Send proofs and configure final send and automation parameters.
• Create and update proof, seed, and live audiences.
• Configure user-initiated sends, A/B deployment tests, and automations.
• Analyze and compile key learnings from email campaigns to optimize performance.
• Collaborate with partners to provide guidance on email best practices and leverage technology for innovative email content.
• Act as a catalyst for change towards more internal ownership of campaign development and deployment.
• Work closely with email marketing intent, merchandising, site operations, global IT, and content teams.
• Partner inclusively with third-party agency partners and technology providers.
• Stay updated on trainings to ensure knowledge of best practices, coding functionality, and new product features.
• Perform other duties and special projects as assigned.

Requirements

• 2+ years of general email marketing experience.
• 2+ years of experience working with HTML/CSS for email marketing campaigns.
• 1+ year of experience in the Salesforce Marketing Cloud Platform.
• Working knowledge of email marketing technologies and deployment processes.
• Strong knowledge of HTML/CSS coding for email with attention to responsive design and email client/browser standards.
• Working knowledge of basic to advanced AMPscript functions.
• Ability to retrieve, extract, and parse data from multiple sources for dynamic email building.
• Understanding of relational databases and data schemas with the ability to create and manipulate data extensions.
• Deep understanding of campaign flow and process in digital marketing efforts.
• Acute attention to detail and exemplary communication and organizational skills.
• Ability to thrive in a fast-paced, agile environment and adapt to rapid changes.

Nice-to-haves

• SQL knowledge preferred.
• Marketing or Programming background preferred.

Benefits

• Paid "UA Give Back" Volunteer Days to support local community initiatives.
• Under Armour Merchandise Discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible teammates.
• Health & fitness benefits, discounts, and resources promoting physical activity and overall well-being.