Program Director, Content Marketing

$95,164 - $110,000/Yr

University of Maryland - College Park, MD

Full-time - Mid Level

College Park, MD

Educational Services

About the position

The Program Director, Content Marketing at the University of Maryland Alumni Association is responsible for producing original content and overseeing marketing strategies to effectively communicate the Association's programs and services. This role involves collaboration with various departments and requires strong writing skills to create high-quality materials that support marketing efforts.

Responsibilities

• Produce original content for the University of Maryland Alumni Association.
• Supervise the Alumni Marketing Coordinator.
• Liaise with the Office of Marketing and Communications to develop messaging strategies.
• Create, manage, and oversee Alumni Association content.
• Serve as the primary writer for the Association, producing materials for event promotions, website copy, and membership campaigns.
• Develop and implement new content and channels for communication with alumni and the university community.

Requirements

• Experience in content marketing and communications.
• Strong writing and editing skills.
• Ability to manage multiple projects simultaneously with attention to detail.
• Experience in supervising or managing staff.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with alumni relations and engagement strategies.

Benefits

• Competitive salary range of $95,164 - $110,000.
• Full-time position with potential for career growth.