Program Director, Media, Communications & Marketing

Florida State University - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Educational Services

About the position

The Program Director for Media, Communications & Marketing at Florida State University (FSU) plays a pivotal role in enhancing the visibility and reputation of the College of Law. This position is integral to the senior management team, contributing to strategic planning, goal setting, and policy implementation. The Director is responsible for overseeing all communications activities related to the law school, ensuring that they align with the university's broader objectives. The incumbent will develop and implement integrated marketing strategies that elevate the College of Law's brand and profile both in the community and online. This includes formulating and coordinating strategic marketing activities that promote the College of Law's academic excellence and distinctiveness. In this role, the Director will create and deliver an annual communications plan to the Dean and senior leaders, guiding the assessment and implementation of brand strategies that support recruitment, faculty hiring, and fundraising initiatives. Collaboration across departments is essential, as the Director will work closely with various teams to develop materials that promote faculty research, student success, and career opportunities. Engaging with alumni and creating recruitment materials will also be key responsibilities. The Director will play a vital role in planning and executing effective marketing strategies, including multi-channel campaigns and data analysis to target audiences. They will manage media relations, cultivating relationships with media professionals and influencers to maximize coverage of the College of Law's programs and achievements. Additionally, the Director will oversee budgeting for communications, ensuring adherence to financial guidelines and tracking return on investment metrics to evaluate the effectiveness of communication initiatives. This position requires a strategic thinker with a strong background in media, communications, and marketing, who can effectively enhance the College of Law's visibility and reputation.

Responsibilities

• Contribute to strategic planning and goal setting for the College of Law.
• Develop and implement integrated marketing strategies to elevate the College of Law's brand.
• Formulate and coordinate strategic marketing activities to promote the College of Law.
• Create and deliver the yearly communications plan to the Dean and senior leaders.
• Guide the assessment and implementation of brand strategies to improve reputation and rankings.
• Collaborate across departments to facilitate effective communication and marketing efforts.
• Develop materials and content to promote faculty research and student success stories.
• Lead efforts to create and distribute materials for student recruitment.
• Devise and implement creative advertising strategies to enhance student enrollment.
• Provide guidance on effectively communicating achievements to internal and external audiences.
• Plan, develop, and execute effective marketing strategies for the College of Law.
• Implement multi-channel marketing campaigns and analyze data to target audiences.
• Manage media relations and cultivate relationships with media professionals.
• Oversee news releases and maintain media databases for the College of Law.
• Provide media training and coaching to faculty members.
• Monitor communication spending and ensure adherence to budgetary restrictions.
• Track ROI metrics to evaluate expenditures related to communication initiatives.

Requirements

• Bachelor's degree in media, communications, marketing, or a related field.
• Six years of experience in media, communications, and/or marketing services, or a high school diploma with ten years of equivalent experience.
• Strong financial acumen and attention to detail in budgeting and resource management.
• Proven ability to develop and implement integrated marketing strategies.
• Excellent communication and interpersonal skills for collaboration and media relations.

Nice-to-haves

• Experience in higher education marketing or communications.
• Familiarity with digital marketing tools and analytics.
• Strong creative skills for developing engaging content and campaigns.

Benefits

• Comprehensive health insurance coverage.
• Retirement savings plan options.
• Paid time off and holidays.
• Professional development opportunities.
• Employee wellness programs.