Program Manager A-Communications Manager

Whatcom Community College - Bellingham, WA

Full-time - Mid Level

Onsite - Bellingham, WA

Educational Services

About the position

The Program Manager A position at Whatcom Community College is focused on supporting critical communication services within the College's Communications and Marketing office. This role involves collaboration with various departments to ensure the integration of marketing efforts aligned with the College's strategic plan. The Program Manager A will report directly to the Director for Communications and Marketing and will be responsible for a range of tasks including website administration, social media management, project management, and content creation.

Responsibilities

• Website administration including content management, user permissions management, and troubleshooting site consistency.
• Coordinate and provide technical training on the website for content managers.
• Manage website project change requests and oversee web content manager lists.
• Create and monitor content for the College's social media platforms to enhance engagement.
• Respond to social media inquiries in real-time to boost follower engagement.
• Experience with Google Analytics reporting and SEO content writing for the website.
• Create online marketing campaigns across multiple social media platforms.
• Source, interpret, and report on social media campaign analytics.
• Monitor developments in online marketing and social media fields and recommend improvements.
• Participate in the development of web policy changes or additions.
• Implement communications and marketing projects for college departments as assigned.
• Act as the College's 'Storyteller' to develop stories for various media.
• Assist Graphic Designers in sourcing graphic design elements and manage photo/video shoots.
• Manage project request processes, create status reports, and track project progress and budgets.
• Assist in the development and implementation of advertising and promotional campaigns.
• Assist with writing and editing College publications, web content, and press releases.

Requirements

• Experience in website administration and content management systems.
• Proven experience in social media management and online marketing campaigns.
• Strong analytical skills with experience in Google Analytics and SEO content writing.
• Project management experience in a fast-paced environment.
• Excellent writing and editing skills with attention to detail.

Nice-to-haves

• Experience in graphic design or photography.
• Familiarity with project management platforms.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Retirement savings plan (401k)
• Paid holidays
• Professional development opportunities