Whatcom Community College - Bellingham, WA
posted about 1 month ago
Full-time - Mid Level
Onsite - Bellingham, WA
Educational Services
About the position
The Program Manager A - Communications Manager at Whatcom Community College is responsible for supporting critical communication services within the College's Communications and Marketing office. This role involves collaborating with various departments to ensure the integration of marketing efforts aligned with the College's strategic plan. The position requires a close partnership with the Director for Communications and Marketing and is focused on enhancing the College's online presence and engagement through effective content management and social media strategies.
Responsibilities
- Website administration including content management, user permissions, and troubleshooting site consistency.
- Coordinate and provide technical training on the website for content managers.
- Manage website project change requests and oversee web content manager lists.
- Create and monitor content for the College's social media platforms to enhance engagement.
- Respond to social media inquiries in real-time to increase followers and engagement.
- Create online marketing campaigns across multiple social media platforms.
- Source, interpret, and report on social media campaign analytics.
- Monitor developments in online marketing and social media fields and recommend improvements.
- Participate in the development of web policy changes or additions.
- Implement communications and marketing projects for college departments as assigned.
- Act as the College's 'Storyteller' to develop stories for various media.
- Assist Graphic Designers in sourcing graphic design elements and manage photo/video shoots.
- Manage project request processes, create status reports, and track project progress and budgets.
- Assist in the development and implementation of advertising and promotional campaigns.
- Write and edit College publications, web content, ad copy, and press releases.
Requirements
- Experience in website administration and content management systems.
- Proficiency in Google Analytics and social media management.
- Strong project management skills with experience in high-volume project lists.
- Excellent writing and editing skills with proven experience in marketing communications.
- Ability to work collaboratively with various departments and manage multiple projects.
Nice-to-haves
- Experience in Search Engine Optimization (SEO) content writing.
- Familiarity with online marketing trends and social media analytics.
- Experience in graphic design or photography.
Benefits
- Health insurance coverage
- Dental insurance coverage
- Retirement savings plan (401k)
- Paid holidays
- Professional development opportunities
