Program Manager, Marketing and Communications

National Association For The Advancement Of Colored People - Washington, DC

Full-time - Mid Level

Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Program Manager, Marketing and Communications is a leadership role within the Marketing and Communications team, responsible for implementing the marketing strategy and delivering results through effective project management. The position requires collaboration with internal and external stakeholders, strategic thinking, and a strong understanding of advocacy, research, and communications to inform organizational decision-making.

Responsibilities

• Scope and deliver analysis to provide perspective, insights and recommendations on opportunities and challenges.
• Understand what drives a customer to react to Association marketing messaging and provide optimization recommendations on all elements of that messaging including content, frequency, channel and sequence.
• Drive forward time-bound, prioritized projects identified by the Chief Marketing and Communications Officer with an instinctive understanding of leverage and opportunity.
• Act as a strategic thought partner, project manager and execution support to the Marketing and Communications team, including partnership around priorities and strategic alignment of calendar.
• Draft communications, presentation materials and reports with a high degree of competency and attention to detail.
• Structure and manage communication from Marketing and Communications team to the broader team and surface key issues for awareness and action.
• Synthesize, analyze and manage data from multiple systems to monitor progress across functional teams.
• Identify areas of strategic importance and engage the relevant contacts and data to inform team's time and attention.
• Prioritize issues, engage appropriate resources and ensure responses and follow-up actions are completed as appropriate.
• Understand and organize Marketing and Communications strategic goals and provide mid-year and end-of-year progress for ultimate dissemination to the Chief Executive Officer and Leadership Council.
• Orchestrate strategic and complex projects shifting from strategy to tactical execution as needed.
• Lead the planning, communication and operations of key committees, partners and boards as assigned by the Chief.
• Serve as a leader for organizational culture and collaboration.
• Facilitate and coordinate staff meetings within the Marketing and Communications team.
• Represent the Marketing and Communications team in internal and external meetings.
• Foster strong and authentic relationships, while understanding the Association's direction, goals, and expectations.
• Develop and maintain strategic relationships to leverage partnerships with foundations, nonprofits, businesses, agencies, where appropriate, and other key decision makers in alignment with the Association's core values and interests.
• Write and/or ghostwrite original blog posts, briefs, website content, and other materials communicating the Association's policy impact and strategy to internal and external stakeholders.
• Understand and effectively communicate the Association's mission, vision, core values and strategic direction to internal and external groups, including key stakeholders and intermediaries.
• Perform any other related duties as may be assigned by the Chief, or other designee.

Requirements

• BA/BS degree required; MBA or other Master's degree preferred.
• Significant relevant work experience (8+ years) with strong networks and contacts, as well as a broad, generalist background with deep and comprehensive understanding of project management, communications, research and analysis.
• Successful experience working as part of a multidisciplinary team and working effectively with persons from diverse cultural, social and ethnic backgrounds.
• Extensive experience presenting information to diverse audiences as well as speaking effectively with key stakeholders.
• Experience managing multiple projects in a fast-paced environment without sacrificing accuracy is a must.
• Demonstrated ability to meet deliverable dates in time while managing multiple projects simultaneously.
• Ability to interpret research results, analyze their implications for communication, and present the results (via written and stand-up presentations).
• Ability to lead all phases of a primary project, including RFP development, design, data collection management, data analysis, reporting and presentation.
• Ability to design a study; write/edit a questionnaire; design analytical plan for a study; conduct appropriate analysis and write quantitative reports/presentations.
• Experience creating informative and engaging data visualizations using industry leading tools.