Florida State University - Tallahassee, FL
posted 4 months ago
The Program Manager for Social Media & Marketing at Florida State University (FSU) plays a crucial role within the Office of Admissions, which is part of the Division of Enrollment Management. This division encompasses several units, including the Office of Admissions, the Office of the University Registrar, the Office of Financial Aid, and Technology Operations. The primary mission of Enrollment Management is to provide comprehensive support throughout the academic journey of students, from recruitment to graduation. This position is pivotal in ensuring that the communication and marketing strategies align with the university's branding objectives and effectively engage prospective students and their families. In this role, the Program Manager will oversee the management and administrative direction of staff and activities related to the production and implementation of electronic and social media marketing initiatives. This includes developing strategic marketing plans that leverage social media and email/print communication to enhance the university's visibility and appeal. The Program Manager will collaborate closely with senior leadership to create and evaluate large-scale communication programs that support Enrollment Management's goals. A significant aspect of the role involves creating original multimedia content that enhances the visual identity of the various offices within Enrollment Management, ultimately aiming to boost student enrollment and retention rates. The Program Manager will also be responsible for supervising and mentoring a team of OPS support staff, ensuring that all multimedia and marketing design projects are tracked and executed in a timely manner. This position requires extensive interaction with students, applicants, university officials, and external vendors, necessitating strong communication and interpersonal skills. Additionally, the Program Manager will participate in special events and assist other sections during peak times to support departmental objectives. Overall, this role is integral to fostering a student-centered approach within the university's marketing and admissions efforts.