Program Manager, Social Media & Marketing

$40,000 - $40,000/Yr

Florida State University - Tallahassee, FL

Full-time - Mid Level

Tallahassee, FL

Educational Services

About the position

The Program Manager for Social Media & Marketing at Florida State University (FSU) plays a crucial role within the Office of Admissions, which is part of the Division of Enrollment Management. This division encompasses several units, including the Office of Admissions, the Office of the University Registrar, the Office of Financial Aid, and Technology Operations. The primary mission of Enrollment Management is to provide comprehensive support throughout the academic journey of students, from recruitment to graduation. This position is pivotal in ensuring that the communication and marketing strategies align with the university's branding objectives and effectively engage prospective students and their families. In this role, the Program Manager will oversee the management and administrative direction of staff and activities related to the production and implementation of electronic and social media marketing initiatives. This includes developing strategic marketing plans that leverage social media and email/print communication to enhance the university's visibility and appeal. The Program Manager will collaborate closely with senior leadership to create and evaluate large-scale communication programs that support Enrollment Management's goals. A significant aspect of the role involves creating original multimedia content that enhances the visual identity of the various offices within Enrollment Management, ultimately aiming to boost student enrollment and retention rates. The Program Manager will also be responsible for supervising and mentoring a team of OPS support staff, ensuring that all multimedia and marketing design projects are tracked and executed in a timely manner. This position requires extensive interaction with students, applicants, university officials, and external vendors, necessitating strong communication and interpersonal skills. Additionally, the Program Manager will participate in special events and assist other sections during peak times to support departmental objectives. Overall, this role is integral to fostering a student-centered approach within the university's marketing and admissions efforts.

Responsibilities

• Manage and coordinate staff and activities related to electronic media and social media for Enrollment Management.
• Develop electronic and social media marketing plans to support Enrollment Management's objectives.
• Collaborate with senior leadership to produce and evaluate comprehensive communication programs via social media and email/print efforts.
• Create original layouts and designs for multimedia platforms to enhance communication and visual image.
• Collaborate with stakeholders to examine designs and layouts for upcoming marketing campaigns.
• Maintain tracking of multimedia and marketing design projects to ensure timely execution of campaigns.
• Research and develop marketing outreach campaigns to recruit students to the University.
• Supervise and mentor a team of OPS support staff in electronic media efforts.
• Engage with students, applicants, and external vendors to facilitate communication and marketing initiatives.
• Assist with the review and evaluation of policies and procedures related to the areas of oversight.

Requirements

• Bachelor's degree and four years of experience; or a high school diploma or equivalent and eight years of experience.
• Experience relevant to the responsibilities of the job, particularly in social media marketing and management.
• Proficiency in Microsoft Word, Excel, and Outlook or comparable software.
• Experience in implementing integrated marketing and communications plans.
• Experience in supervising others and/or team leadership.
• Ability to prioritize and organize multiple work assignments simultaneously.
• Strong analytical skills to review, analyze, formulate, and organize data and information.
• Effective verbal and written communication skills.

Nice-to-haves

• Detail-oriented with a strong sense of initiative.
• Ability to manage multiple responsibilities concurrently.
• Experience in a deadline-driven environment.

Benefits

• Comprehensive health insurance coverage.
• Retirement savings plan options.
• Employee development programs and training opportunities.
• Paid time off and holidays.
• Wellness programs and resources.