Program Manager, Social Media

About the position

The University of Colorado Boulder encourages applications for a Program Manager, Social Media! The purpose of this position is to increase brand awareness, understanding, and consideration of CU Boulder through developing and implementing the university's social media strategy across a variety of social media platforms. At the direction of and in collaboration with the Editorial Director, the incumbent will be responsible for the execution of social media plans in alignment with SRC's annual integrated marketing and communication plan and the university's mission, vision, and strategic priorities. This position works in tandem daily with colleagues in Strategic Relations and Communications and other colleagues across campus to strategically align social media content across multiple accounts and seamlessly implement an engagement strategy that curates belonging and community.

Responsibilities

• Run the university's primary social media channels, partner with campus-wide marketing and communication colleagues to implement and evaluate the university's social media strategy, maintain a content calendar, and manage content creation from freelancers, students, and campus partners.
• Collaborate with SRC and campus-wide marketing and communication colleagues to develop, implement, and evaluate the university's annual social media and engagement strategy.
• Maintain consistent touch points with campus-wide marketing and communication colleagues to stay up to date with important dates and trends, being especially attuned to year-over-year numbers for key conversion points.
• Work with SRC colleagues monthly to fine-tune the annual strategy, adjusting tactics, results, and audience segmentation in response to the current context, the campus editorial calendar, and takeaways from previous campaigns.
• Provide input for the customer service experience that emanates from social media efforts, in coordination with Buff Info, the Constituent Experience and Technologies (CXT) team, and in alignment with the Buff Way program.
• Coordinate social media execution across channels, platforms, and campus-wide accounts.
• Collaborate with digital marketing, advertising, web, electronic communication, and print in-house experts, as well as advertising agency colleagues, to understand the most up-to-date tools and infuse the knowledge into the creation of original content and the re-purposing existing content for social channels.
• Stay up to date on CU Boulder's brand, including how to develop content that uses brand tone and manner, and follows visual identity guidelines and branded mark regulations.
• Collaborate with production team members to ensure deliverables and assets are delivered efficiently and on schedule.
• Ensure channel performance data is collected at all campaign phases and is accessible for analysis and data-driven decision-making.
• Organize and share channel performance data analytics, and in coordination with the CXT team, report on the effectiveness of campaigns, and suggest ways to regularly improve and implement new strategies.
• Continuously research, test, and propose new ideas for social media engagement that will enhance the impact of other marketing and communication tactics as well as enhance brand awareness, understanding, consideration, and reach of CU Boulder to its varied constituents.
• Stay abreast of new technologies, as well as national and global trends in social media, digital media, and content strategy, especially in relation to higher education, and make recommendations and share standard methodologies and opportunities.
• Understand changes to state and federal laws, rules, and bylaws, and changes to operational processes, including the implementation of new systems, that directly impact social media practices.
• Maintain a campus-wide directory and listserv of social media colleagues.
• Demonstrating SRC expertise, develop self-paced and in-person training opportunities that highlight social media standard methodologies for content creation, social media content strategy, and platform and community management.
• Maintain and regularly update across a variety of distribution points, CU Boulder's social media guidelines, and standard methodologies.
• Perform project management and content development as necessitated by staffing and/or increase in demand.
• Monitor social channels for various issues management initiatives in partnership with SRC brand listening, and coordinate a response with the issues management team, factoring in CXT recommendations.
• Make recommendations on proactive and reactive engagement approaches.
• Coordinate and participate in crisis-management communications and, in collaboration with SRC brand listening, monitoring via social media channels.
• Participate in the SRC's regular monitoring of the social space for issues, concerns, and general awareness.
• Attend to other duties as needed. This can include but is not limited to, participating in news and media relations efforts, marketing and other paid efforts, strategic event support, crisis communication support, and other strategic efforts for Strategic Relations and Communications.

Requirements

• A Bachelor's Degree in marketing, communications, advertising, or a related field from an accredited college or university.
• 6+ years of increasingly responsible and independent experience with marketing and communication projects and/or marketing campaigns in a creative/public relations firm, business, academic institution, or nonprofit organization.
• 4+ years of experience working with social media.
• Experience in crisis/emergency activities around social media.
• Experience with creative content production experience Adobe Creative Suite products, Canva, or similar tools.
• Experience with publishing and web software, social media management platforms like Sprout, Sprinklr, or Hootsuite, and working with MS Office.

Nice-to-haves

• A Master's Degree from an accredited college or university in marketing, communications, advertising, or a closely related field.
• Demonstrated use of marketing data to make data-driven decisions.
• Ability to work successfully with individuals at all levels in an organization.
• 10+ years of experience being responsible for a social media program.
• Experience developing or implementing a customer-centric engagement strategy.

Benefits

• Medical
• Dental
• Retirement
• Paid time off
• Tuition benefit
• ECO Pass