Program Marketing Specialist I

$39,077 - $39,077/Yr

Florida SouthWestern State College - Fort Myers, FL

Full-time - Entry Level

Fort Myers, FL

Educational Services

About the position

Florida SouthWestern State College is seeking a Program Marketing Specialist I to enhance the visibility and appeal of the College's programs to prospective students and stakeholders. This role is crucial in developing a deep understanding of each School's unique offerings and objectives. The Program Marketing Specialist I will advocate for the marketing needs of the various programs and drive tailored strategies to effectively promote them. This position requires a proactive approach to marketing, utilizing various channels and tools to reach target audiences and engage them effectively. The specialist will work closely with faculty and staff to gather insights and feedback, ensuring that marketing efforts align with the College's goals and resonate with potential students. The role also involves analyzing market trends and student demographics to inform marketing strategies and improve outreach efforts. The ideal candidate will be a creative thinker with a passion for education and a commitment to promoting the College's mission.

Responsibilities

• Enhance the visibility and appeal of the College's programs to prospective students and stakeholders.
• Develop a deep understanding of each School's unique offerings and objectives.
• Advocate for the marketing needs of various programs.
• Drive tailored marketing strategies to effectively promote programs.
• Collaborate with faculty and staff to gather insights and feedback for marketing efforts.
• Analyze market trends and student demographics to inform marketing strategies.
• Utilize various marketing tools and software, including content management systems and social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent professional experience in the marketing field may be considered in lieu of a degree.
• Demonstrated experience in marketing, preferably in an educational setting.
• Proven ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with diverse stakeholders.
• Proficiency in using marketing tools and software, including content management systems, social media platforms, and analytics tools.

Benefits

• Competitive health, dental, vision, life, and disability insurance options.
• Generous paid time off including vacation, sick, personal, holidays, and winter & spring breaks.
• Florida retirement membership (FRS).
• Educational and professional development opportunities for employees and their dependents.