PROGRAMMATIC MEDIA BUYER - PERFORMANCE (REMOTE/USA) - GDM (GRAY-TV)

$55,000 - $70,000/Yr

Gray Television - Atlanta, GA

Full-time - Entry Level

Remote - Atlanta, GA

101-250 employees

Broadcasting and Content Providers

About the position

The Programmatic Media Buyer, Performance at Gray Media is responsible for driving digital revenue growth through effective programmatic buying strategies. This remote position focuses on optimizing campaigns, managing budgets, and ensuring client expectations are met while serving as a subject matter expert in programmatic channels.

Responsibilities

• Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution and optimization.
• Own operational tasks including budget management, creative trafficking, budget reconciliation, and post-campaign evaluation.
• Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI.
• Work with partners internally and externally to troubleshoot and implement solutions as required to enable efficient campaign delivery and performance.
• Suggest optimization and budget strategies according to the best-performing creatives, audiences, placements.
• Manage communication and requests from individual TV stations.
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
• Develop and evolve skill sets to keep up with the changing media buying landscape, inclusive of new partners, ad tech, and measurement capabilities.
• Contribute to educational documents, best practices, and innovative solutions developed by the Ad Ops and Sales teams.

Requirements

• At least 2-3 years of Programmatic Media Buying and Trading experience (building and managing programmatic campaigns).
• Hands-on experience buying in DSPs (demand-side platforms). The Trade Desk is preferred.
• Proficient in advertising technology platforms and tools including Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution, and Measurement.
• Ability to handle multiple competing priority initiatives at once, delegating and escalating when needed.
• Track record of cultivating strong relationships both internally and externally.

Benefits

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO