Programmatic Media Buyer WC3-180613727

Creative Circle - Chicago, IL

Full-time - Mid Level

Chicago, IL

Administrative and Support Services

About the position

The Programmatic Media Associate role at Creative Circle involves building and executing comprehensive media campaigns across various digital channels. This position is integral to the Programmatic Buying Team, focusing on purchasing biddable media through Demand Side Platforms (DSPs) and ensuring effective campaign delivery and performance. The role offers exposure to innovative aspects of digital media buying, including advanced measurement solutions and audience targeting initiatives.

Responsibilities

• Create programmatic buying recommendations that address the business objectives of the brands
• Campaign creation and optimization within preferred buying platforms (DSPs) across all self-serve programmatic channels (Display, Video, Audio, dOOH, Native, etc.)
• Own operational tasks including budget management, creative trafficking, budget reconciliation, and post campaign evaluation
• Maintain and create ad hoc reports to identify opportunities for campaign improvement and keep stakeholders informed of performance
• Work with partners internally and externally to troubleshoot and implement solutions as required to enable efficient campaign delivery and performance
• Develop and evolve skill sets to keep up with the changing media buying landscape, inclusive of new partners, ad tech, and measurement capabilities
• Keep internal teams educated on the capabilities of programmatic and innovations that can be utilized within their paid marketing efforts

Requirements

• At least 2-3 years of Programmatic Media Buying and Trading experience (building and managing programmatic campaigns)
• Hands on experience buying in DSPs (demand-side platforms) or similar bidding ad technology
• High proficiency level in MS Office with specific strengths in Excel and PowerPoint
• Experience in the following DSPs: DV360, The Trade Desk, Amazon DSP, Vistar, Xandr (they can teach these but experience with some is ideal)
• Proficient in advertising technology platforms and tools including Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution and Measurement
• Bachelor's degree; concentration in business, marketing, or advertising preferred
• Programmatic buying experience through a DSP is required (experience only on the publisher side isn’t sufficient - must have the buying experience)

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave in accordance with state or city laws
• Minimum Value (MV) PPO medical plan
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length and dates of service