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About the position
As a Media Buyer for Ignite, you will partner with the Sales and Account Management team to deliver on client goals. This dynamic role will focus on managing programmatic campaigns and translating complex data into easy-to-read visuals for the team. You will be involved in the day-to-day management of campaigns, developing tactical executions that align with advertising goals, and translating those tactics into physical implementations across multiple Demand Side Platforms (DSPs). The ideal candidate will have a strong background in programmatic buying, excellent analytical skills, and the ability to build and maintain client relationships. You will proactively come up with creative solutions to optimize campaign performance and exceed clients’ goals.
Responsibilities
- Perform hands-on analyses of programmatic (Display, Video, CTV, Native, etc) campaigns.
- Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results.
- Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance.
- Provide insights and feedback on media buying platforms to improve functionality.
- Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools.
Requirements
- 4-year college degree or comparable work experience required.
- 2+ years of experience in programmatic media.
- Extensive experience buying media through various DSPs.
- Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines.
- Exceptional Communicator with experience leading interdepartmental projects.
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar.
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities.
- Advanced Excel skills.
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
