Programmatic Specialist
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About The Position
Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. We're seeking a Programmatic Specialist. This person is responsible for tagging and supporting activation of digital media campaigns. The candidate must oversee detailed elements of the campaign, including tracking metrics, identifying any issues that may be negatively impacting performance, and adjusting. The Programmatic Specialist will further oversee multiple specialized areas, including verification tag management and reporting, maintaining a tagging spec library, and staying current on the ever-changing retailer tagging requirements. This individual must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting. The Programmatic Specialist will execute hands on keyboard DSP buys and campaign management for the agency's largest accounts. This individual will be responsible to execute high-performing, efficient, margin-conscious and error-free digital ad campaigns end-to-end. The candidate will be responsible to foster relationships across department and develop strategic buying solutions that align with business needs.
