Project Lead, Brand Marketing

Intelliswift Software - Torrance, CA

Full-time

Torrance, CA

Professional, Scientific, and Technical Services

About the position

The Project Lead, Brand Marketing position focuses on leading brand marketing initiatives and product launches specifically for websites. This role is crucial in building awareness campaigns that effectively drive traffic and engagement to applications and websites. The Project Lead will collaborate closely with brand teams to ensure that marketing strategies align with overall brand objectives and resonate with target audiences. The position requires a strategic mindset to coordinate product planning and manage the execution of marketing campaigns that highlight new product launches. In this hybrid role based in the South Bay Los Angeles area, the Project Lead will be responsible for developing marketing assets that can be repurposed across various platforms, ensuring consistency in messaging and branding. The individual will oversee the entire product launch marketing process, from initial planning stages to execution, while also managing ongoing brand marketing efforts. This position is ideal for someone with a strong background in brand marketing and product launches, particularly in the digital space, who is looking to make a significant impact on the company's marketing initiatives.

Responsibilities

• Building awareness campaigns to drive traffic to applications and websites.
• Collaborating with brand teams on brand marketing strategies.
• Coordinating product planning for launches.
• Developing marketing assets to repurpose in other areas.
• Managing product launch marketing efforts.
• Overseeing brand marketing campaigns focused on websites.

Requirements

• Strong experience in product launches that drive awareness to websites.
• Strong experience in brand marketing strategies.
• Strong experience in campaigning and executing marketing initiatives.