Covenant Living Of Cromwell - Cromwell, CT
posted 4 months ago
We Are Inspired to Serve. Join us! This position is located in Cromwell, CT. The primary responsibility of the Digital Marketing Project Manager is the tactical execution, management, and successful deployment of all digital projects. This individual will play an active role in managing and implementing tactics related to projects and will be responsible for planning, optimizing, implementing, and analyzing all online marketing programs. Operating on both a strategic and tactical level, the Digital Marketing Project Manager will touch all aspects of online marketing to acquire new members, employees, and assistance in the strategic goals of the entire organization. The Digital Marketing Project Manager will lead the management of online marketing projects, providing insight and oversight of all digital marketing initiatives. This includes, but is not limited to, Search Engine Optimization, Pay-Per-Click Programs, Online Advertising, Directory Listings, Third-Party Lead Aggregators, Content Management Systems, Social Media, Broadcast email programming, Web Site analytics and performance, CRM/LMS, E-newsletters, Landing Pages, Call Tracking, Hosting, and Purl/DVP programming. The role requires leading the timely execution, performance, and continuation of all online marketing programs by delegating and collaborating to ensure the team is making steady progress. Additionally, the manager will oversee third-party vendor relationships and client relationships, including running meetings and fielding client questions. In terms of analytics and performance, the Digital Marketing Project Manager will review and analyze monthly reporting and strategic planning based on statistical information. They will assist in the development and constant improvement of all aspects of marketing efforts through data analysis, oversee qualitative and quantitative research and reporting, and create new systems and processes that streamline the reporting process. The role also involves training, documentation, and support, where the manager will assist with creating project management documentation and processes, provide and coordinate technical support with third-party vendors, assist with internal project management process development, and provide training and process implementation documentation for clients. As needed, the manager will oversee the training and mentoring of new employees and help recruit and interview new employees.