Public and Media Relations Specialist - Full time - Detroit

$52,000 - $52,000/Yr

Henry Ford Health - Detroit, MI

Full-time - Entry Level

Detroit, MI

5,001-10,000 employees

Ambulatory Health Care Services

About the position

The Public and Media Relations Specialist at Henry Ford Health will support public relations, communications, and storytelling strategies to enhance the Clinically Integrated Network (CIN) brand. This role is crucial in advancing Henry Ford's value-based care strategy by uniting various stakeholders to improve community health. The specialist will engage with media partners, create content, and assist in measuring the success of communications efforts, all while contributing to local and national conversations about health and well-being.

Responsibilities

• Support public and media relations by developing and implementing strategic public relations and storytelling strategies.
• Develop and maintain trusted relationships with key internal partners.
• Build and maintain strong relationships with mainstream and industry media outlets, actively pitching stories.
• Create and post engaging press releases, news articles, media advisories, and other content.
• Work with communications colleagues to highlight positive news coverage on social media and internal communications.
• Track and share metrics for engagement from communications plans and projects.
• Assist with major media and other events as needed.
• Assist with executive communications as needed.
• Serve on-call after hours and weekends as needed.

Requirements

• Minimum of Bachelor's degree in Public Relations, Communications, or a related field.
• A minimum of two years' experience in public relations, communications, or a related field.
• Exceptional oral, written, and digital communication skills.
• Excellent people skills, able to work well with a broad cross-section of leaders.
• Critical thinker, able to distill and communicate complex medical concepts across broad audiences.
• Passion for storytelling and a collaborative 'client partner' orientation.
• Ability to manage multiple projects with strategic focus, innovation, creativity, and attention to detail.

Benefits

• Competitive health plan options including CDHPs, PPO, and HMO plans.
• Dental and eye care coverage.
• Tuition assistance.
• Family forming benefits.
• Discounts to dozens of businesses.