Public Communications Coordinator

About the position

The Marketing Campaign Coordinator at St. Johns River Water Management District is responsible for creating and overseeing communications and marketing plans aimed at enhancing brand awareness and engagement across an 18-county area. This role involves tracking timelines and activities for campaigns, utilizing research to target appropriate audiences, and analyzing data to guide campaign strategies related to water conservation.

Responsibilities

• Develop and help implement campaign strategies and objectives to increase brand awareness and educate the public on the district's work.
• Manage timelines, tasks, and resources to ensure campaign milestones are met.
• Monitor campaign budgets and expenses.
• Research similar entities to ensure timely messaging related to water conservation and the district's mission.
• Manage content calendars, ensuring timely delivery and alignment with guidelines.
• Conduct research to identify industry trends, customer preferences, and competitors' activities to inform content strategies.
• Analyze marketing data, including campaign performance, customer feedback, and market trends, to identify areas of improvement and new opportunities.
• Prepare reports and presentations summarizing marketing activities, results, and recommendations.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field.
• Two years of professional experience in marketing or public relations with experience planning and executing marketing campaigns.
• Experience in developing or overseeing the creation of marketing materials.
• Understanding of branding and messaging practices.
• Strong interpersonal and communication skills, with the ability to work as a team to achieve objectives.
• Knowledge of marketing outreach strategies and best practices.

Nice-to-haves

• Proficiency in using Excel and other project management software.
• Prior experience working with research firms to guide messaging.
• Familiarity with regional environmental issues and hot topics, demonstrating an understanding of the local context.

Benefits

• Hybrid work schedule
• Florida Retirement System
• Paid parental leave
• Health insurance
• Dental insurance
• Life insurance
• Long-term disability
• Paid leave and holidays
• Professional development
• Wellness program