Public Relations Account Director (Adtech/Martech)

Highwire Public Relations - Miami, FL

Full-time - Senior

Miami, FL

Professional, Scientific, and Technical Services

About the position

The Account Director position at Highwire is a leadership role within a modern strategic communications and digital marketing agency. This individual will oversee multiple teams, develop high-level strategies for clients, and ensure successful media strategies. The role involves mentoring team members, managing client relationships, and contributing to new business development. The ideal candidate will have a strong background in public relations, particularly in tech, and a passion for storytelling that drives transformation.

Responsibilities

• Lead 4 to 5 teams in developing high-level strategies for clients.
• Oversee media strategies and ensure team success in client engagements.
• Engage in new business development and operational leadership.
• Mentor and manage account teams on client management and quality assurance.
• Develop and maintain strong working relationships with clients.
• Create strategic communications plans based on client needs and market trends.
• Ensure timely and budget-compliant delivery of projects and campaigns.
• Communicate regularly with clients regarding deliverables and budgets.
• Manage account financials and ensure accurate billing and expense recoupment.
• Participate in the execution of PR programs, including writing and media relations.

Requirements

• At least 7 years of PR agency experience.
• Strong academic background with a degree in English and/or Business.
• Core consumer brand PR background with knowledge of corporate PR and crisis management.
• Experience in managing a press office and handling press inquiries.
• Ability to measure the ROI of communications activities.
• Experience with social media influencer engagement and media coverage amplification.
• Excellent publicity skills and understanding of media requirements.
• Demonstrated creativity and innovative thinking.
• Wide network of media contacts across various sectors.
• Proven ability to deliver impactful PR campaigns from inception to delivery.
• Strong organizational and time management skills.
• Superior verbal and written communication skills.

Nice-to-haves

• Experience in crisis management and corporate PR.
• Familiarity with digital communications and social media strategies.

Benefits

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy including extended breaks
• 401K Match
• Medical and dental benefits/FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend for books and exhibitions
• Technology reimbursement
• Wellness benefit
• Donation Match
• Full-time writing Coach
• Mentorship opportunities
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly fun events
• Dog-friendly work environment