Public Relations Account Executive - Event Planner (Bi-lingual)

Jackson Spalding - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Public Relations Account Executive - Event Planner role at Jackson Spalding involves managing and executing marketing, event, and communications projects. The position requires strong project management skills, the ability to collaborate with various teams, and a focus on client interaction. Bilingual proficiency in English and Spanish is a significant advantage, as the role includes communicating with Spanish-speaking audiences and translating media materials. The position also involves travel within the U.S., including Puerto Rico, and Canada.

Responsibilities

• Serve as an event planner and primary point of contact for local community events, including planning virtually and executing on-site events.
• Understand local marketing and PR strategies and apply those strategies effectively.
• Translate media materials and communicate with Spanish-speaking audiences as needed.
• Collaborate and coordinate with multiple teams and partners to plan and execute events.
• Participate in client projects and be responsible for their outcomes.
• Influence and participate in decision-making for client-facing projects.
• Delegate tasks and use inclusive language and behaviors.
• Project manage independently and manage project team members and external clients on their deliverables.
• Lead team members and clients effectively.
• Coordinate ordering and organization of items and vendors for events.
• Resolve issues for unique on-ground problems or situations during events.
• Prepare decks and other communications materials for clients and events.
• Consult clients around key strategies and long-term marketing and PR efforts.
• Coordinate budgets and invoices for on-ground activations.
• Manage client interaction and management across accounts, serving as the day-to-day client contact on certain accounts and projects.
• Manage budgets and billing for certain accounts and projects.

Requirements

• Bachelor's degree required.
• 3-5+ years of communications or public relations experience, with 1-2 years in an agency environment.
• Leadership skills with experience in managing teams via influence and sound judgment.
• Strong decision-making skills, including critical thinking and analyzing situations for short- and long-term impact.
• Project management skills, including time management, prioritization, and familiarity with PM tools, preferably Asana.
• Effective communication skills across internal and external teams using multiple channels.
• Strong knowledge of target audiences, such as reporters and influencers, with established working relationships.
• Understanding of long-term communications strategy and messaging needs.
• Experience managing minor crises effectively with a team.
• Demonstrated success in securing media coverage and a passion for media relations.
• Relevant knowledge of local media, national news, and industry trends.
• Experience with PR and marketing concepts and practices, including local politics and business.
• Ability to identify potential opportunities for clients.
• Copywriting skills for member newsletters.
• Knowledge of industry trends and current methods.
• Outstanding communication and writing skills, with knowledge of AP Style.
• Proficiency in utilizing social media for storytelling and monitoring feeds.
• Excellent attention to detail, strong proofreading skills, and ability to multitask.

Nice-to-haves

• Experience with event planning and execution in a public relations context.
• Familiarity with digital marketing strategies and tools.

Benefits

• World class health care insurance
• Profit sharing
• Unlimited sick days
• 401k match + personal financial planning
• Flexible work environment allowing for remote work options when appropriate.