Public Relations and Communications Specialist

$65,412 - $76,955/Yr

Des Moines Area Community College - Ankeny, IA

Full-time - Mid Level

Ankeny, IA

Educational Services

About the position

The Public Relations and Communications Specialist at Des Moines Area Community College (DMACC) is responsible for managing the college's public relations program, promoting its reputation and image through various media channels. This role involves developing PR strategies, writing and distributing press releases, and maintaining relationships with media outlets. The specialist will also coordinate internal communications and support departments in enhancing their public presence.

Responsibilities

• Lead and manage the College's external PR activities to promote a positive reputation.
• Research and write stories, including news releases and public service announcements.
• Establish and maintain strong relationships with media outlets.
• Coordinate internal communications to support a unified College brand.
• Contribute to DMACC's social media channels, including Twitter and LinkedIn.
• Provide PR counsel to programs and departments for public announcements.
• Manage media and PR tracking, including updating media lists and providing PR value reports.
• Stay current on PR/media relations trends and techniques.

Requirements

• Bachelor's degree in journalism, mass communications, public relations, or marketing.
• Three years of broadcast/print news reporting or public relations experience.
• Strong writing and proofreading skills with knowledge of AP Style.
• Experience utilizing Adobe Photoshop and photo experience with digital cameras.
• Ability to plan, organize, and manage time effectively.
• Demonstrated ability to establish professional relationships with diverse individuals.
• Knowledge of current social media and media monitoring software.

Nice-to-haves

• Master's degree in a communications-related field.
• APR industry designation.
• Demonstrated ability to function autonomously with minimal supervision.

Benefits

• Competitive salary range of $65,412 - $76,955 per year.
• Opportunities for professional development and training.