Public Relations and Communications Specialist

$65,412 - $76,955/Yr

Des Moines Area Community College - Ankeny, IA

Full-time

Ankeny, IA

Educational Services

About the position

The Public Relations and Communications Specialist at Des Moines Area Community College (DMACC) is responsible for managing the college's public relations program, promoting its reputation and image through various media and communication channels. This role involves developing PR strategies, writing and distributing press materials, and coordinating internal and external communications to enhance the college's visibility and engagement with the community.

Responsibilities

• Lead and manage the College's external PR activities to promote a positive reputation.
• Develop PR strategy and write stories including news releases and public service announcements.
• Establish and maintain relationships with media outlets and ensure their needs are met.
• Coordinate internal communications to support a strong one-College brand.
• Contribute to DMACC's social media channels, including Twitter and LinkedIn.
• Provide PR counsel to programs and departments for public announcements and enrollment improvement.
• Manage media and PR tracking, including updating media lists and providing PR value reports.
• Stay current on PR/media relations trends and techniques.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in journalism, mass communications, public relations or marketing.
• Three years of broadcast/print news reporting or public relations experience.
• Strong writing and proofreading skills with knowledge of AP Style.
• Experience utilizing Adobe Photoshop and photo experience with digital cameras.
• Ability to plan, organize, and manage time effectively.
• Demonstrated ability to establish professional relationships with diverse individuals.
• Knowledge of current social media and media monitoring software.

Nice-to-haves

• Master's degree in a communications-related field.
• APR industry designation.
• Demonstrated ability to function autonomously with minimal supervision.