Public Relations and Social Media Specialist

Hmsa - Honolulu, HI

Full-time - Mid Level

Honolulu, HI

Insurance Carriers and Related Activities

About the position

The Social Media Manager at HMSA will be responsible for managing and enhancing the organization's social media presence across various platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Yelp, and YouTube. This role involves creating, managing, and growing HMSA's business presence on these channels, ensuring that the content is engaging, relevant, and consistent with the organization's messaging. The Social Media Manager will evaluate new social media channels for their appropriateness and integrate them into HMSA's existing suite of platforms. This includes setting up external-facing social media accounts, interacting with the community, and maintaining daily activity on these platforms. In addition to managing social media profiles, the Social Media Manager will be tasked with creating shareable content and developing posts that educate and engage audiences. Collaboration with other departments and business owners is essential to ensure proper online messaging and consistency across all networks. The role also requires the development and maintenance of posting schedules, as well as the curation and management of all published content, including images, graphics, videos, and written copy. Monitoring online conversations and competitor presences is a critical aspect of this position. The Social Media Manager will report on relevant online data and trends, manage negative discussions, and curate responses to turn negative experiences into positive ones. As an online brand advocate, the manager will expand community and influencer outreach efforts, acting as the frontline brand ambassador by participating in real-time online conversations, answering questions, and mediating discussions. Strategic planning is another key responsibility, where the Social Media Manager will define and execute strategies that support business goals, increase visibility, traffic, and consumer engagement. This includes collaborating with cross-functional teams to develop marketing and communications plans, utilizing best practices for PR and social media strategies, and analyzing key metrics to adjust strategies as needed. The manager will also research and incorporate SEO/SEM strategies into overall communications and marketing efforts, staying updated on emerging trends in social media tools and applications. The role will also involve media relations, serving as a point of contact for news media, developing story ideas that align with HMSA's goals, and assisting with media requests. Training and mentoring communication and management professionals on social media best practices will be part of the responsibilities, along with assisting with special projects as assigned.

Responsibilities

• Manage HMSA's social media profiles and presence across various platforms.
• Create, manage, and grow HMSA's business presence on social media channels.
• Evaluate new social media channels for appropriateness and integrate them into HMSA's platforms.
• Set up external-facing social media accounts and maintain daily activity.
• Create shareable content and develop posts for all designated social media outlets.
• Collaborate with other departments to ensure proper online messaging and consistency.
• Develop and maintain posting schedules for social media content.
• Create, curate, and manage all published content including images, graphics, and videos.
• Monitor online conversations and competitor presences, reporting relevant data and trends.
• Manage negative discussions and curate responses to turn negative experiences into positive ones.
• Serve as an online brand advocate and expand community and influencer outreach efforts.
• Define and execute strategies that support business goals and increase visibility and engagement.
• Collaborate with cross-functional teams to develop marketing and communications plans.
• Analyze key metrics and adjust strategies as needed based on performance indicators.
• Research and incorporate SEO/SEM strategies into communications and marketing efforts.
• Stay updated on emerging trends in social media tools and applications.
• Serve as a point of contact for news media and develop story ideas that advance HMSA's goals.
• Assist with media requests and work with internal teams to create responses.
• Lead the development of social media management standards and policies for the organization.
• Mentor and provide training on best practices for social media content management.

Requirements

• Proven experience in managing social media platforms for a business or organization.
• Strong understanding of social media marketing strategies and best practices.
• Excellent written and verbal communication skills.
• Ability to create engaging and shareable content.
• Experience with content creation tools and social media management software.
• Strong analytical skills to assess social media metrics and adjust strategies accordingly.
• Ability to work collaboratively with cross-functional teams and departments.
• Experience in media relations and developing story ideas for public relations.

Nice-to-haves

• Experience with graphic design and video editing software.
• Knowledge of SEO/SEM strategies and their application in social media marketing.
• Familiarity with community management and engagement strategies.
• Experience in training or mentoring others in social media best practices.

Benefits

• Flexible work schedule
• Hybrid work environment
• Professional development opportunities
• Health insurance coverage
• Retirement savings plan
• Paid time off and holidays