Public Relations, Associate Manager

$70,000 - $80,000/Yr

Match Group - Central LA, CA

Full-time - Mid Level

Central LA, CA

Personal and Laundry Services

About the position

The Public Relations Associate Manager at Match Group will support the U.S. Communications team in shaping and communicating Tinder's brand story. This role requires strong organizational skills, social media literacy, and a keen interest in cultural trends, with responsibilities including media relations, influencer management, and strategic communications counsel.

Responsibilities

• Support the U.S. Communications team in shaping Tinder's story as a company, product, and brand.
• Build and maintain media contacts and relationships with top-tier consumer tech, fashion, and lifestyle media.
• Demonstrate expertise in social media content creation and implement social media PR strategies.
• Serve as the cross-functional project lead for the PR function, providing strategic communications counsel to internal partners.
• Manage influencer relations for the U.S. Communications team, including liaising with talent management and interview preparation.
• Lead media responses via the press inbox for the U.S. region under the guidance of regional leadership.
• Collaborate with global PR teams on major product and brand initiatives.
• Act as a liaison with the PR agency of record, providing feedback on strategies and earned media outreach.
• Lead the creation of press materials and editorial content with support from the Americas Communications team.
• Identify opportunities online to drive earned media moments.

Requirements

• A minimum of 3-4 years of media relations, in-house lifestyle brand, PR agency, brand or marketing experience.
• Strong understanding of PR beyond media relations, with creativity in reaching core demographics.
• In-depth knowledge of social media and influencer culture, particularly among youth.
• Ability to drive data-driven storytelling and comfortable with data analysis.
• Highly organized with strong communication skills for collaboration with internal stakeholders.
• Passionate about youth culture, technology, and media.
• Bachelor's Degree in Journalism, Communications, Business, or a related field is preferred.

Nice-to-haves

• Experience in a fast-paced, high-growth environment.
• Familiarity with current cultural trends and youth-focused media.

Benefits

• Commuter assistance
• Paid parental leave
• Employee stock purchase plan
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching
• Volunteer time off
• Mental health support
• Fitness membership subsidy
• Concierge medical membership
• Free subscription to Tinder Gold