Public Relations & Comm Outreach Specialist

Harkins Theatres - Scottsdale, AZ

Full-time - Entry Level

Scottsdale, AZ

11-50 employees

Motion Picture and Sound Recording Industries

About the position

With 90 years of history, Harkins Theatres is looking for a Public Relations & Communications Outreach Specialist to assist in developing the annual public relations plan to promote the Harkins brand programs and initiatives. This role involves writing and distributing press releases, media alerts, and pitches, as well as managing all aspects of media monitoring, including tracking and issuing reports. The specialist will coordinate all media requests, field media calls, route requests for internal approval, coordinate schedules with theatres, and issue reports on media events. Additionally, the role includes managing and tracking purchase orders and invoices for public relations and charity-related initiatives, creating a monthly press release calendar, and working directly with the Manager of Brand Marketing and Director of Marketing on the strategy of release dates. The Public Relations & Communications Outreach Specialist will develop and distribute press kit materials for media outlets, focusing on maximizing public relations opportunities to support company promotions and programs. This position serves as the primary contact for media, building and cultivating relationships with media contacts, arranging TV and radio interviews, and writing media talking notes for interviewees. Ensuring that all communication is cohesive with the brand voice and image is crucial, as is managing media requests in a professional and timely manner. The specialist will also manage radio trade promotion programs, including agreements, fulfillment, air checks, and writing of radio spots.

Responsibilities

• Assists in developing the annual public relations plan to promote the Harkins brand programs and initiatives.
• Writes and distributes press releases, media alerts, and pitches.
• Manages all aspects of media monitoring including tracking and issuing reports.
• Coordinates all media requests, including fielding media calls, routing requests for internal approval, coordinating schedules with theatres, and issuing reports on media events.
• Manages and tracks purchase orders and invoices for public relations and charity-related initiatives.
• Creates monthly press release calendar and works directly with Manager of Brand Marketing and Director of Marketing on strategy of release dates.
• Develops and distributes press kit materials for media outlets.
• Focuses on maximizing public relations opportunities to support company promotions and programs.
• Serves as the primary contact for media, building and cultivating relationships with media contacts.
• Arranges TV and radio interviews and writing of media talking notes for interviewees.
• Ensures that all communication is cohesive with the brand voice and image.
• Manages media requests in a professional and timely manner.
• Manages radio trade promotion programs, including agreements, fulfillment, air checks, and writing of radio spots.

Requirements

• Bachelor's degree in related field or 2+ years of experience in media or public relations.
• Strong knowledge of public relations and industry trends.
• Excellent guest service skills.
• Social media experience a plus.
• Capable of remaining calm and using good judgment in elevating situations.
• Proficient in Microsoft Excel, Outlook, Word, PowerPoint and internet research.
• Excellent verbal and written English communication skills.
• Organized with a strong attention to detail and ability to exercise judgment and discretion in maintaining confidential and sensitive information.
• Able to focus with frequent interruptions and navigate aggressive deadlines.
• Able to work independently and/or with a team.

Nice-to-haves

• Experience in social media management.

Benefits

• 401(k) matching
• Dental insurance
• Gym membership
• Health insurance
• Tuition reimbursement
• Vision insurance