Wyffels Hybrids - Geneseo, IL
posted 7 days ago
Full-time - Mid Level
Geneseo, IL
Crop Production
About the position
As the Public Relations & Content Manager at Wyffels Hybrids, you will manage media relations, create compelling content, and ensure consistent messaging across all communication channels related to the Wyffels brand. This role acts as a crucial link between strategic direction and tactical execution, providing strategic input and translating direction into successful execution. You will oversee and guide team members on larger-scale projects, although this position has no direct reports.
Responsibilities
- Manage media relations and create compelling content for various platforms.
- Ensure consistent messaging across all communication channels related to the Wyffels brand.
- Develop in-depth expertise in the Wyffels Hybrids brand to effectively communicate its identity.
- Lead content creation efforts, including training materials, sales collateral, and social media content.
- Enforce brand standards across the organization to maintain a unified voice and messaging.
- Stay informed on industry trends and provide strategic communication recommendations.
- Develop and execute a content strategy that supports annual marketing campaigns.
- Collaborate with brand and product teams to develop resonant content.
- Write, edit, proofread, and publish engaging content that reflects the Wyffels Hybrids brand.
- Design and implement media relations strategies for high-profile placements.
- Serve as the primary contact for all public relations activities.
- Build and leverage relationships with key media contacts.
- Craft press releases and articles to enhance brand visibility.
- Regularly update supervisors with progress reports on communication efforts.
- Monitor and analyze earned media coverage to assess effectiveness.
Requirements
- Minimum of 5 years of relevant experience in Public Relations, Communications, Marketing, or a related field.
- Experience working directly with advertising creative and media.
- Bachelor's degree in journalism, communications, marketing, or related field preferred.
- Basic knowledge of digital and online development fundamentals.
- Professional writing skills are needed.
- Video editing experience with knowledge of editing platforms is a plus.
- Agricultural background preferred.
Nice-to-haves
- Ability to understand and internalize the brand platform.
- Outstanding written and verbal communication skills.
- Ability to present effectively to a group.
- Proficiency in Microsoft Office.
- Ability to manage budgetary responsibilities.
- Ability to interpret technical information and translate it into effective communications.
- Ability to synthesize complex information into clear solutions.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Flexible spending account
- Tuition reimbursement
- Paid time off
- Parental leave
- PTO plus 9 Paid Holidays
- Traditional & Roth 401K
- Disability | Short Term & Long Term
- Seed Discount
