Beauty Creations - Santa Fe Springs, CA
posted 4 months ago
The Public Relations Coordinator at Beauty Creations is a pivotal role that focuses on managing and enhancing the company's public relations efforts. This position is responsible for coordinating and organizing influencer relations, press outreach, and community events, as well as identifying industry opportunities. The PR Coordinator leads all press activities, which include asset organization, photo shoots, brand activations, gifting, and product seeding. This role is essential in ensuring that the team remains organized and effective in its outreach efforts. In detail, the Public Relations Coordinator oversees the PR list for Beauty Creations, building and maintaining relationships with influencers and media contacts. A key responsibility is to grow the influencer PR list by adding at least 30 new diverse influencers weekly across platforms like Instagram and TikTok, while also ensuring that outdated contacts are removed. The Coordinator elevates the gifting experience for influencers by planning customized swag and special elements that enhance the company's brand identity. Additionally, the Coordinator manages all PR gifting and special product requests in collaboration with the Retail and Social Media teams, handles restock requests from influencers, and partners with PR Mexico for internal communications regarding product media across the US and Mexico. The role also involves organizing all inbound and outbound communications with influencers and media, obtaining approvals for global product fact sheets and imagery, and managing logistics for PR meetings and brand activations. The Coordinator acts as a liaison for conferences, summits, and shoots, coordinates meet and greets in retail stores, and supports travel accommodations when necessary. Furthermore, the Coordinator assists the Social Team in engaging with influencers on social media and supports Masterclass events by gathering assets and supplying products. Other responsibilities may be assigned as needed.
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