Public Relations Coordinator

$43,680 - $47,840/Yr

Beauty Creations - Santa Fe Springs, CA

posted 4 months ago

Full-time
Onsite - Santa Fe Springs, CA
Personal and Laundry Services

About the position

The Public Relations Coordinator at Beauty Creations is a pivotal role that focuses on managing and enhancing the company's public relations efforts. This position is responsible for coordinating and organizing influencer relations, press outreach, and community events, as well as identifying industry opportunities. The PR Coordinator leads all press activities, which include asset organization, photo shoots, brand activations, gifting, and product seeding. This role is essential in ensuring that the team remains organized and effective in its outreach efforts. In detail, the Public Relations Coordinator oversees the PR list for Beauty Creations, building and maintaining relationships with influencers and media contacts. A key responsibility is to grow the influencer PR list by adding at least 30 new diverse influencers weekly across platforms like Instagram and TikTok, while also ensuring that outdated contacts are removed. The Coordinator elevates the gifting experience for influencers by planning customized swag and special elements that enhance the company's brand identity. Additionally, the Coordinator manages all PR gifting and special product requests in collaboration with the Retail and Social Media teams, handles restock requests from influencers, and partners with PR Mexico for internal communications regarding product media across the US and Mexico. The role also involves organizing all inbound and outbound communications with influencers and media, obtaining approvals for global product fact sheets and imagery, and managing logistics for PR meetings and brand activations. The Coordinator acts as a liaison for conferences, summits, and shoots, coordinates meet and greets in retail stores, and supports travel accommodations when necessary. Furthermore, the Coordinator assists the Social Team in engaging with influencers on social media and supports Masterclass events by gathering assets and supplying products. Other responsibilities may be assigned as needed.

Responsibilities

  • Oversees the PR list for Beauty Creations.
  • Builds relationships with each person on the PR list.
  • Maintains the influencer PR list.
  • Grows the list by adding at least 30 new diverse influencers weekly across IG and TikTok.
  • Deletes influencers we no longer work with.
  • Ensures all contact information is up to date (e.g. Birthdays, phone numbers, manager info, addresses, etc).
  • Elevates the Beauty Creation gifting for influencers by planning well in advance to create customized ‘swag' and special elements.
  • Responsible for sending birthday/achievement gifts from the company.
  • Manages all PR Gifting and special product requests in partnership with the Retail and Social Media teams.
  • Handles restock requests from influencers on products needed.
  • Partners with PR Mexico with internal communications around product for media and influencers across the US and Mexico territories.
  • Organizes all inbound and outbound communications with influencers and media.
  • Obtains approval for all assets including global product fact sheets and imagery.
  • Organizes all global PR coverage.
  • Handles all logistics for PR meetings and brand activations.
  • Acts as a liaison for all conferences, summits and shoots, both internal and external.
  • Coordinates meet and greets in retail stores and trains staff appropriately to be prepared.
  • Supports travel accommodations when necessary.
  • Supports the Social Team on commenting to influencer posts, responding to DM's and being the main point of contact.
  • Communicates with e-commerce warehouse on when to send out new launches to the PR list.
  • Supports Masterclass events including promotions, gathering assets and supplying product.
  • Other responsibilities as assigned.

Requirements

  • Experience in public relations or a related field.
  • Strong organizational skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Ability to build and maintain relationships with influencers and media contacts.
  • Proficiency in social media platforms, particularly Instagram and TikTok.

Nice-to-haves

  • Experience in the beauty industry.
  • Knowledge of PR tools and software.
  • Creative thinking and problem-solving skills.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
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