Public Relations & CSR Manager

$85,000 - $95,000/Yr

Shop LC - Austin, TX

Full-time - Mid Level

Austin, TX

251-500 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

As the PR and CSR Manager at Shop LC, you will play a crucial role in shaping the brand's public perception and fostering positive relationships with stakeholders. This position involves developing and executing strategic public relations campaigns, managing media relations, and overseeing corporate social responsibility initiatives to contribute positively to the community and environment.

Responsibilities

• Develop and implement PR strategies to increase brand visibility and enhance reputation in the U.S. market.
• Cultivate relationships with U.S. media outlets, journalists, and influencers to secure positive coverage and manage press inquiries.
• Craft compelling press releases, media kits, and PR materials to communicate key messages to the U.S. media and public.
• Serve as the primary spokesperson for Shop LC in the U.S., ensuring consistent messaging across all communication channels.
• Plan and execute PR events, product launches, and media briefings in the U.S. to maximize exposure.
• Collaborate with the marketing team to integrate PR efforts with social media strategies and engage with the U.S. audience.
• Develop and implement CSR initiatives aligned with Shop LC's values relevant to the U.S. market.
• Identify and establish partnerships with U.S. organizations, NGOs, and charities to support CSR initiatives.
• Track and analyze PR and CSR metrics to evaluate effectiveness and optimize strategies.
• Ensure all PR and CSR activities comply with U.S. legal and ethical standards.

Requirements

• Bachelor's degree in communications, public relations, marketing, or related field.
• Minimum of 5 years of experience in public relations, corporate communications, or related roles, preferably in the U.S. retail or e-commerce industry.
• Strong media relations skills with a proven track record of securing positive coverage and managing crisis communications in the U.S. market.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for U.S. audiences.
• Strategic thinker with the ability to develop and execute innovative PR and CSR initiatives aligned with U.S. business objectives.
• Experience in event planning, social media management, and stakeholder engagement in the U.S. context.
• Knowledge of CSR principles, sustainability practices, and community engagement strategies relevant to the U.S. market.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced U.S. environment.
• Proficiency in Microsoft Office suite, social media platforms, and PR measurement tools.
• Commitment to ethical conduct, diversity, equity, and inclusion principles in the U.S. context.

Nice-to-haves

• Master's degree preferred.
• Experience in the U.S. retail or e-commerce industry.

Benefits

• 401(k) 4% Match
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Company profit sharing (twice annually)
• Up to 15 days of PTO & vacation time
• Maternity/paternity leave
• Company-covered short-term & long-term disability
• Paid training time
• Paid volunteer time
• 7 paid holidays
• Corporate discounts
• Employee sales
• Tuition reimbursement and scholarship for dependents going to college