Public Relations/Events Specialist

$75,000 - $95,000/Yr

Tacori - Glendale, CA

Full-time - Mid Level

Glendale, CA

Health and Personal Care Retailers

About the position

The PR/Events Specialist at Tacori is a pivotal role focused on enhancing the brand's visibility and growth through innovative public relations campaigns and memorable events. This position requires a strategic thinker with a passion for the jewelry industry, capable of developing creative PR strategies, curating impactful events, and building strong relationships with media and influencers.

Responsibilities

• Develop unconventional PR strategies that capture attention and resonate with target audiences.
• Craft compelling narratives that highlight unique aspects of the brand and pique the interest of journalists and influencers.
• Build lasting relationships with media outlets by offering exclusive content, thought leadership, and innovative story angles.
• Collaborate with the CEO and Head of Design to design immersive and unforgettable events that create lasting impressions and drive brand engagement.
• Foster strategic alliances with vendors and venues to create unique and impactful experiences.
• Incorporate creative themes and storytelling elements into events to elevate brand identity and messaging.
• Identify influencers who align with brand values and have a deep understanding of their audience.
• Develop influencer marketing campaigns that feel genuine and resonate with the target market.
• Utilize analytics to measure influencer performance and optimize future campaigns.
• Create press releases, media advisories, and social media content that tells a compelling story and engages the audience.
• Collaborate with designers to develop visually stunning marketing materials that complement the brand aesthetic.
• Position the brand as an industry expert by contributing to articles, blogs, and podcasts.
• Develop tailored marketing strategies and support materials to help retailers maximize sales.
• Collaborate with retailers on innovative promotions and events that drive mutual benefits.
• Gather feedback from retailers to understand customer needs and preferences, informing future product development and marketing efforts.

Requirements

• Strong creative thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Proven experience in public relations, event planning, or marketing
• Knowledge of the jewelry industry and fashion trends
• Ability to work independently and as part of a team
• Strong organizational and time management skills

Benefits

• Competitive salary ranging from $75,000 to $95,000 per year