Public Relations & Influencer Marketing Manager

Saint-Gobain - Malvern, PA

Full-time - Mid Level

Malvern, PA

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Public Relations & Influencer Marketing Manager at CertainTeed is responsible for developing and executing the brand's Public Relations strategy and building an Influencer program. This role aims to enhance brand awareness, community engagement, and customer trust through strategic media and influencer relationships. The manager will work closely with the Public Relations agency, oversee various initiatives, and ensure cohesive messaging across channels while driving the brand's long-term profitability.

Responsibilities

• Drive the CertainTeed brand Public Relations strategy and build an Influencer program.
• Serve as the primary liaison for the Public Relations agency, managing timelines and resources.
• Conceptualize and review Public Relations content to shape the Corporate reputation.
• Lead the creation of proactive Public Relations communication to maintain a pipeline of positive stories.
• Ensure coordination of Integrated Marketing Campaigns strategy across Business Units.
• Identify key influencers and negotiate promotional deals to drive education and engagement.
• Construct a targeted influencer database and manage outreach and contracts.
• Monitor press activity and influencer program success, optimizing tactics as needed.
• Report on campaign performance and propose optimizations.

Requirements

• Bachelor's degree in media and communication, public relations, journalism, or relevant experience.
• 5+ years of experience in corporate communications or media relations.
• 5+ years of experience in leading influencer marketing campaigns.
• Deep understanding of public relations and social media influencer tools and strategies.
• Proficiency in analytics tools and negotiation skills.
• Experience in a communications/influencer role at a manufacturing company or newsroom.

Nice-to-haves

• Experience with budgeting and forecasting.
• Knowledge of FTC guidelines for sponsored content.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling