Public Relations & Influencer Marketing Manager

Saint-Gobain - Malvern, PA

Full-time - Senior

Malvern, PA

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Public Relations & Influencer Marketing Manager at CertainTeed is responsible for developing and executing the brand's public relations strategy and influencer marketing program. This role aims to enhance brand awareness, customer trust, and engagement through strategic media and influencer relationships. The manager will work closely with internal business units and external agencies to create impactful PR content, manage influencer partnerships, and optimize marketing efforts based on performance metrics.

Responsibilities

• Drive the CertainTeed brand Public Relations strategy and build an Influencer program.
• Serve as the primary point of contact with internal Business Units for Public Relations initiatives.
• Conceptualize and review Public Relations content to shape CertainTeed's corporate reputation.
• Lead the creation of proactive Public Relations communication to maintain a pipeline of positive stories.
• Coordinate Integrated Marketing Campaigns strategy across CertainTeed Business Units.
• Identify key influencers and negotiate promotional deals to drive education of the solutions portfolio.
• Construct a targeted influencer database and manage outreach and contract development.
• Monitor press activity and influencer program success to optimize tactics and find new opportunities.
• Report on active coverage, media outreach, and social engagements against established goals.

Requirements

• Bachelor's degree in media and communication, public relations, journalism, or relevant experience.
• 5+ years of experience in corporate communications or media relations.
• 5+ years of experience in leading influencer marketing campaigns.
• Deep understanding of public relations and social media influencer tools and strategies.
• Proficiency in analytics tools and negotiation skills.
• Experience working in a communications/influencer role at a manufacturing company or as a reporter.

Nice-to-haves

• Experience with budgeting and forecasting.
• Knowledge of FTC guidelines for sponsored content.

Benefits

• Continuing education credits
• Employee stock purchase plan
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• Employee discount
• Pet insurance