Public Relations Manager - Director of PR for Luxury Brand

$100,000 - $150,000/Yr

Unclassified - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Public Relations Manager - Director of PR for a Luxury Brand is responsible for crafting and executing public relations strategies that enhance brand visibility and reputation. This role involves storytelling, relationship building, and managing media across various platforms to ensure a consistent brand voice. The ideal candidate will lead innovative campaigns and utilize data-driven insights to refine strategies, working closely with the CMO to elevate the brand in a competitive market.

Responsibilities

• Craft compelling narratives that resonate with the audience and echo across the media landscape.
• Build and nurture relationships with press and partners to enhance brand visibility.
• Manage media across all platforms to ensure a consistent and powerful brand voice.
• Launch innovative campaigns that capture attention and elevate the brand.
• Analyze data-driven insights to refine strategies and report on ROI.

Requirements

• 7+ years of experience in public relations, preferably in luxury goods, fashion, or jewelry.
• Impeccable writing skills with the ability to turn complex ideas into engaging stories.
• Strong relationship-building skills with experience in negotiating and maintaining media connections.
• Ability to manage multiple projects in a fast-paced environment.
• Proactive and knowledgeable about industry trends and media innovations.

Nice-to-haves

• Experience in luxury jewelry or fashion industries.
• Familiarity with digital and emerging media platforms.

Benefits

• Competitive salary and benefits package.
• Comprehensive health coverage.
• Opportunities for career growth.
• Access to exclusive events in the watch industry.