Vallejo City Unified School District

posted 4 months ago

Full-time - Mid Level
Educational Services

About the position

The Public Relations Manager will play a crucial role in the Superintendent's Office, focusing on enhancing communication strategies that support the district's mission of providing excellent customer service to stakeholders. This position is responsible for developing and implementing effective public relations campaigns that promote the district's goals and initiatives, particularly in increasing parent and community engagement, creating a safe and supportive learning environment, and improving student graduation rates with A-G requirements met. The Public Relations Manager will work closely with various departments to ensure that all communications are timely, accurate, and respectful, fostering a positive image of the district within the community. In this role, the Public Relations Manager will be tasked with crafting press releases, managing media relations, and overseeing the district's social media presence. The individual will also be responsible for organizing community events and outreach programs that align with the district's objectives. The position requires a proactive approach to identifying opportunities for engagement and collaboration with stakeholders, including parents, community members, and local organizations. The Public Relations Manager will also monitor public perception of the district and provide strategic recommendations to the Superintendent and other district leaders based on feedback and trends observed in the community. The ideal candidate will possess strong communication skills, both written and verbal, and have a proven track record in public relations or communications. They should be adept at managing multiple projects simultaneously and be comfortable working in a fast-paced environment. The Public Relations Manager will also be expected to uphold the district's commitment to diversity and inclusion, ensuring that all communications reflect the values and needs of the community.

Responsibilities

  • Develop and implement public relations strategies that align with the district's goals.
  • Manage media relations and serve as the primary contact for press inquiries.
  • Create and distribute press releases, newsletters, and other communications materials.
  • Oversee the district's social media presence and ensure consistent messaging across platforms.
  • Organize community engagement events and outreach programs.
  • Monitor public perception and provide strategic recommendations to district leadership.
  • Collaborate with various departments to ensure effective communication of district initiatives.

Requirements

  • Bachelor's Degree in Public Relations, Communications, or a related field.
  • A minimum of 2-3 years of job-related experience in public relations or communications.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines.

Nice-to-haves

  • Experience in a school district or educational environment.
  • Familiarity with social media management tools.
  • Knowledge of community engagement strategies.
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