Public Relations Manager - Sports and Entertainment

Ally - Lansing, MI

Full-time - Mid Level

Onsite - Lansing, MI

Printing and Related Support Activities

About the position

The Public Relations Manager for Sports and Entertainment at Ally is responsible for developing and executing external communications strategies that enhance the company's visibility and reputation in the sports and entertainment sectors. This role involves managing media relations, creating communication materials, and collaborating with various teams to support Ally's sponsorship initiatives. The position requires a proactive approach to media engagement and a strong understanding of the sports and entertainment landscape.

Responsibilities

• Develop and implement proactive external communications strategies that support Ally's sponsorship portfolio.
• Create strategic communications including plans, press releases, media materials, and messaging for key business initiatives.
• Build and cultivate relationships with client groups and subject matter experts to enhance communication effectiveness.
• Sustain productive relationships with key publications and respond to press inquiries.
• Manage external events ensuring high standards in content and logistics.
• Collaborate with marketing teams and agencies to enhance initiatives.
• Analyze results of initiatives and propose recommendations for improvement.
• Contribute to departmental deliverables and implement best practices.

Requirements

• Bachelor's degree in public relations, marketing, journalism, or related field preferred.
• 5+ years of experience in Public Relations required.
• In-depth knowledge of the sports, entertainment, and lifestyle media landscape required.
• Extensive media relations experience and sound judgement required.
• Crisis communication experience is necessary.
• Experience with PR tools such as Cision, MuckRack, and Meltwater.
• Outstanding written and verbal communication skills.
• Keen attention to detail and knowledge of sports industry trends.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in Microsoft Office Suite and social media.

Nice-to-haves

• Strong work ethic and desire for continual learning.

Benefits

• Competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• 401K retirement savings plan with matching and company contributions.
• Student loan and 529 educational assistance programs.
• Tuition reimbursement and financial well-being programs.
• Flexible health and insurance options including dental and vision.
• Health Savings Account with employer contributions.
• Adoption, surrogacy, and fertility support.
• Parental and caregiver leave, and childcare discounts.
• Employee Assistance Program and subsidized Weight Watchers® program.