Public Relations Manager

Unclassified - Fort McDowell, AZ

Full-time - Mid Level

Fort McDowell, AZ

About the position

The Public Relations Manager at We-Ko-Pa Casino Resort is a pivotal role responsible for developing and executing comprehensive public relations strategies aimed at enhancing the Casino Resort's brand and public image. This position requires a proactive approach to managing media relations, overseeing communications campaigns, and handling crisis communications. The Public Relations Manager will work closely with the marketing team to ensure brand consistency across all platforms and will serve as the primary point of contact for media inquiries. This role is essential in managing the flow of information to the public and ensuring that all communications reflect the values and mission of We-Ko-Pa Casino Resort. In this role, the Public Relations Manager will be tasked with creating and implementing PR strategies that align with the business goals and objectives of the Casino Resort. Building and maintaining relationships with key media outlets, journalists, influencers, and stakeholders is crucial. The manager will write, edit, and distribute press releases, media kits, and other PR materials, ensuring that all communications are clear, engaging, and informative. Additionally, the position involves developing and implementing crisis management strategies to effectively handle any potential public relations crises that may arise. The Public Relations Manager will also plan and execute PR campaigns to promote various products, services, or significant company milestones. Collaborating with internal teams to produce compelling content, including speeches, blogs, social media posts, and presentations, is a key responsibility. Organizing press conferences, interviews, and events that enhance the public image of We-Ko-Pa Casino Resort will also be part of the role. The manager will oversee social media strategies to ensure cohesive and effective communication across all platforms, track media coverage, and provide analysis of PR campaign effectiveness, adjusting strategies based on insights and feedback. Effective communication with internal stakeholders, including executives and employees, is essential to ensure consistent messaging and protect the brand's image through ongoing reputation management efforts.

Responsibilities

• Develop and execute public relations strategies to enhance the Casino Resort's brand and public image.
• Manage media relations and serve as the key point of contact for media inquiries.
• Oversee communications campaigns and handle crisis communications.
• Collaborate with the marketing team to ensure brand consistency across all platforms.
• Create and implement PR strategies that align with business goals and objectives.
• Build and maintain relationships with key media outlets, journalists, influencers, and stakeholders.
• Write, edit, and distribute press releases, media kits, and other PR materials.
• Develop and implement crisis management strategies.
• Plan and execute PR campaigns to promote products, services, or company milestones.
• Organize press conferences, interviews, and events to enhance public image.
• Oversee social media strategies for cohesive communication across platforms.
• Track media coverage and analyze PR campaign effectiveness.
• Communicate effectively with internal stakeholders to ensure consistent messaging.
• Protect and enhance the brand's image through ongoing reputation management efforts.

Requirements

• Bachelor's degree in public relations, communication, journalism, marketing, or a related field preferred.
• Proven experience (5+ years) in public relations, communications, or a related field.
• Strong media contacts and experience working with the press.
• Excellent writing, editing, and verbal communication skills.
• Ability to create press releases for the general public.
• Ability to handle sensitive and confidential information.
• Strong organizational and multitasking abilities.
• Crisis management experience is a plus.
• Experience with social media management and digital PR strategies.
• Proficiency in PR tools, analytics, and media databases.

Nice-to-haves

• Experience in crisis management strategies.
• Familiarity with digital PR strategies and analytics tools.