Public Relations Manager

$70,000 - $72,000/Yr

Better Business Bureau (Bbb) Serving The Heart Of Texas - Austin, TX

Full-time - Mid Level

Austin, TX

About the position

The Public Relations Manager at Better Business Bureau (BBB) is responsible for managing media and community activities, including media relations, press releases, and content creation. This role aims to enhance BBB's brand presence and relevance in local communities while adhering to brand guidelines. The position involves coordinating media inquiries, creating communication materials, and analyzing data to inform public relations strategies.

Responsibilities

• Coordinate all ongoing media/PR inquiries and responsibilities with multiple media.
• Create and distribute articles, columns, talking points, and press releases relevant to current marketplace issues, investigations, and trends.
• Gather information and prepare updates on monthly media mentions, ROIs, speaking engagements, open rates, director activities, and other statistical data in our service area and suggest improvements.
• Monitor BBB Media placements and mentions and proactively inform leadership of noteworthy or problematic trends.
• Review and/or create copy for any communications designed to interface with the public, including job posting descriptions, speeches, social media posts, consumer newsletters, presentations, and investigative press releases.
• Oversee PR Intern program.
• Conduct data analysis of BBB Scam Tracker reports, BBB complaints, or BBB reviews to identify newsworthy metrics for inclusion in outward-facing communications.
• Work within BBB Brand and AP style guidelines in the creation of related materials, including email templates for staff and a communication guide that provides consistent messaging across the organization.
• Own and update communication's editorial calendar.
• Develop, distribute, and oversee departmental contributions for BBB's internal newsletters and other internal communications, as needed.
• Work with BBB's creative team to develop media kits to enhance media outreach efforts through quarterly campaigns.
• Organize and maintain the communication department's internal file management system.
• Organize and maintain BBB's project management system for activities that fall within the communications department's duties.
• Develop, maintain, and update BBB procedural documents for the communications department.
• Track and update reports detailing the progress of operational goals across the communications department.
• Update or develop media landscapes used to define audience demographics and psychographics to assist in creating content that will resonate with a target audience.
• Assist team in meeting and exceeding established yearly departmental goals.
• Serve as a BBB representative at community events as needed.
• Other duties as assigned by the supervisor and/or the executive team.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of two years of experience in a fast-paced office with a proven track record of delivering relevant external communications.
• Experience developing and distributing news releases.
• Experience working in a newsroom setting.
• Excellent spelling, grammar, and written communication skills, with high attention to detail in composing, typing, and proofreading materials.
• Proficient in AP style.
• Excellent communication skills, both verbally and in writing.
• High interpersonal skills and the ability to handle sensitive information/documentation with confidentiality.
• Knowledge of office administrative procedures and ability to operate most standard office equipment.
• Highly proficient in MS Office applications (Word, Excel, Access, PowerPoint).
• Proficient in utilizing media monitoring systems (Cision, TVEyes).
• Knowledgeable of best practices and demonstrated capability to create data visualizations and other creative assets using PowerBI and Adobe suite products.

Benefits

• Flexible 40-hour schedule
• Medical and additional benefit packages are available.
• Group rates for health, dental, and vision coverage for dependents.
• Tax-free Flex Spending Account/Health Savings Account
• 401(k) retirement plan with a 5% match and immediate vesting.
• Free Employee Assistance Programs
• 11 paid holidays and birthdays off!