Public Relations Manager

Pcom Pte Ltd - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Motion Picture and Sound Recording Industries

About the position

The Public Relations Manager at PCOM is a pivotal role responsible for crafting and executing proactive communication strategies that highlight the institution's mission, research, programs, and the achievements of its faculty and students. This position requires a dynamic individual who can develop strong relationships with various stakeholders, including students, faculty, and staff, to identify and promote newsworthy stories across multiple platforms. The incumbent will engage with local, regional, and national media outlets, ensuring that PCOM's narrative is effectively communicated to diverse audiences. In this role, the Public Relations Manager will oversee a range of administrative activities related to public relations, including strategy development, budgeting, and policy administration. The successful candidate will also coordinate responses to crises and incidents that may impact the institution, developing key messaging and FAQs as necessary. Establishing and maintaining professional relationships with media contacts is crucial, as the manager will leverage these connections to pitch and secure placements for PCOM-related news stories. The position also involves creating compelling narratives for target audiences, authoring press releases, and collaborating with team members to enhance PCOM's social media presence. The Public Relations Manager will manage sensitive information and represent the institution with professionalism, contributing to various publications and preparing reports on public relations achievements and strategic priorities. Staying informed about trends in higher education, healthcare, and science is essential for recommending data-informed changes to improve external messaging effectiveness. Additionally, the manager will provide communications counsel to faculty, staff, and students, facilitating training sessions on media interactions as needed.

Responsibilities

• Develop proactive strategies and messaging to promote PCOM's mission, research, programs, and accomplishments.
• Perform administrative activities for public relations, including strategy development, budgeting, and reporting.
• Coordinate proactive and reactive responses to crises and incidents affecting the institution.
• Establish and maintain relationships with local and regional media contacts to pitch and place news stories.
• Identify news opportunities and create compelling stories for target audiences.
• Author press releases and media advisories; collaborate on social media posts.
• Manage sensitive information and represent the institution professionally to the media.
• Contribute to and edit PCOM publications, including LINK, Digest, and the website.
• Prepare regular and ad hoc reports on public relations accomplishments and strategic priorities.
• Maintain knowledge of news and trends in higher education, healthcare, and science to inform communication strategies.
• Serve as communications counsel for faculty, staff, and students; facilitate training on media interactions.

Requirements

• Bachelor's Degree in communications, journalism, public relations, or a related field.
• Minimum of three years' experience in developing public relations strategies, preferably in higher education, nonprofit, or healthcare organizations.
• Demonstrated ability to establish and maintain relationships with media contacts.
• Proven track record of creating news stories and achieving successful media placements.
• Experience managing communication activities during a crisis.
• Strong verbal, written, and interpersonal communication skills with diverse audiences.
• Excellent planning and organizational skills, including time and priority management.
• High level of technical fluency with word processing, spreadsheet, presentation, email, and virtual meeting applications.

Benefits

• Comprehensive health insurance coverage
• Retirement savings plan
• Professional development opportunities
• Paid time off and holidays
• Employee wellness programs