Public Relations Manager

$60,000 - $90,000/Yr

Unclassified - Tustin, CA

Full-time - Senior

Remote - Tustin, CA

About the position

DrBalcony is seeking an experienced Public Relations (PR) Manager to enhance its external communications and brand image as a fast-growing civil engineering start-up. The PR Manager will be responsible for managing media relations, crafting narratives, and increasing public awareness of the company's projects and innovations. This role requires a strategic thinker passionate about storytelling and relationship-building with media outlets to generate positive press coverage that aligns with the company's mission.

Responsibilities

• Develop and implement an overall public relations strategy to build brand awareness and strengthen DrBalcony's public image.
• Manage all media relations, including press releases, media inquiries, and interviews.
• Cultivate strong relationships with journalists, industry influencers, and key stakeholders in the civil engineering and construction sectors.
• Create compelling content such as press releases, articles, speeches, and case studies that highlight DrBalcony's innovations and expertise.
• Lead crisis communication efforts, ensuring the company is prepared to manage any negative publicity swiftly and effectively.
• Monitor industry trends, media coverage, and competitor PR strategies to adjust and refine the company's PR efforts.
• Plan and execute public-facing events, conferences, or press tours that increase brand visibility.
• Collaborate with the marketing team to ensure PR efforts align with overall marketing campaigns.
• Track and analyze the effectiveness of PR campaigns and media coverage, adjusting strategies as needed.
• Serve as the company's spokesperson when needed and prepare company executives for public engagements.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 5+ years of experience in public relations, preferably in the construction, engineering, or technology sectors.
• Proven success in managing media relations and securing positive media coverage.
• Strong writing, editing, and storytelling skills with the ability to craft compelling narratives.
• Excellent communication and interpersonal skills with the ability to build relationships with media, stakeholders, and partners.
• Experience in crisis communications and media training is a plus.
• Ability to manage multiple projects and deadlines in a fast-paced start-up environment.
• Proficiency with PR tools and software for media monitoring and reporting.
• Knowledge of digital PR strategies and social media engagement is a plus.

Nice-to-haves

• Experience in crisis communications and media training is a plus.
• Knowledge of digital PR strategies and social media engagement is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and potential remote work options.
• Comprehensive health, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• Opportunities for professional growth and advancement in a growing start-up.
• Employee wellness programs and team-building activities.
• Equity options for early-stage employees.