Public Relations Manager

$120,000 - $150,000/Yr

Pearl Abyss America - Manhattan Beach, CA

Full-time - Senior

Manhattan Beach, CA

Publishing Industries

About the position

Pearl Abyss America is seeking a creative and results-oriented Public Relations Manager to enhance the company's gaming presence across North America. This role involves leading PR activities for current and upcoming titles, collaborating with various teams to align PR campaigns with business goals, and managing relationships with media and PR agencies. The ideal candidate will have a passion for video games and a proven track record in public relations within the gaming industry.

Responsibilities

• Develop public relations strategies for current and upcoming titles, launches, and promotions in North American regions.
• Create strategically driven product marketing plans for launch titles and oversee implementation of all tactical components.
• Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials.
• Maintain good relationships with media.
• Organize promotional events, press conferences, tours, visits, and exhibitions.
• Analyze media coverage; develop responses when needed.
• Develop weekly, monthly, quarterly and annual media activity reports.
• Keep annual calendars of events, targets, and activities organized.
• Communicate strategies, risks and opportunities for assigned titles with other teams across the organization.
• Work closely with internal teams and external partners to provide project briefs needed to develop key PR materials and components.
• Work closely with other regional teams to coordinate global PR initiatives.
• Manage relationships with 3rd party media planning agencies and marketing agencies.
• Collaborate with all relevant internal teams and external partners to ensure continuity in strategy and consistency in execution.

Requirements

• Minimum 5 years of experience in video game PR, corporate communications or marketing.
• Bachelor's degree in media, public relations or marketing or any related field experience is required.
• Extensive knowledge and interest in video gaming and the interactive entertainment industry.
• Proven track record of successful PR activities and/or event planning.
• Experience in organizing corporate events or booths at major game/media/IT conventions or conferences.
• Background and knowledge of marketing fundamentals including positioning, strategic planning, market analysis, advertising and PR.
• Experience in working with online/digital marketplaces and developing digital content strategies.
• Experience in working successfully with social media channels and editorial personnel.
• Excellent written and oral communication skills, strong analytical and presentation skills.
• Strong team player who works effectively with internal and external partners.
• Advanced proficiency in MS Office software (especially PowerPoint and Excel).

Nice-to-haves

• Experience in launching AAA PC MMO or Console titles in the US/EU regions.
• Avid Black Desert Online player.

Benefits

• Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents.
• Life Insurance (Basic, Voluntary & AD&D).
• Retirement Plan (401K) - Company matching up to 5%.
• Pet Insurance covered by the company, for employee's pet animals (up to 3 pets).
• Personal and Professional Development Wallet - up to $100/month.
• Life Style Wallet - $170/month.
• Individual Allowance Tiny Human Wallet - $500/month child subsidy.
• Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break).
• Family Leave (Maternity, Paternity).
• Company-sponsored Korean Classes.
• Free Gym Access (in the company office building).
• Free Lunch in the Office.
• Stocked kitchen.
• Regular team outings and company events.