Public Relations Manager

See Rock City - Chattanooga, TN

Full-time - Mid Level

Chattanooga, TN

Amusement, Gambling, and Recreation Industries

About the position

The Public Relations Manager at See Rock City, Inc. plays a crucial role in overseeing the communications, public image, and media activities for the company's portfolio of brands. This position is responsible for developing and executing communication strategies that engage guests, enhance brand trust, and secure positive media coverage. The PR Manager will work closely with the Director of Marketing to manage public relations efforts, budget, and team leadership, ensuring the effective storytelling of the company's 92-year legacy.

Responsibilities

• Delivers excellent guest service to internal and external customers in line with the organization's mission, culture, and values.
• Models appropriate guest and partner interaction at all times, displaying the values of the culture of excellence.
• Works to garner positive media recognition through developing relationships with media outlets and writers, media development, and story pitching.
• Creates, manages, and implements public relations efforts and promotional plans, including media visits, interviews, and events.
• Develops and executes a detailed Public Relations strategy for all SRC brands.
• Maintains reputable relationships and creates goodwill through various communications channels.
• Works alongside the Director to create annual budgets for PR activities and manages expenses to maximize ROI.
• Monitors media coverage to measure and track the effectiveness of PR activities through established KPIs.
• Researches, writes, fact checks, edits, and distributes press releases and media invites.
• Organizes all media or VIP events for SRC, Inc.
• Researches, approves, and vets all media requests.
• Manages sponsorships and community partners, including review and fulfillment.
• Serves as the point contact on all community relationships and coordinates events with partners.
• Acts as the primary media, community relations, and PR liaison for all brands.
• Develops narrative and speaking points for media interviews and prepares partners prior to events.
• Conducts training with leadership on Public Relations basics and media handling.
• Edits organizational publications and copy for internal and external audiences.
• Provides timely and accurate promotional materials to the media as necessary.
• Serves on the Crisis Team and assists with crisis planning as the primary communications liaison.
• Stays current on public relations practices and marketing trends through reading and attending educational opportunities.
• Maintains documentation of accolades, awards, timelines, and notable events.
• Adheres to the organization's processes and procedures.
• Leads and manages PR team members, including work delegation and performance management.

Requirements

• Bachelor's degree in Digital Media, Public Relations, Marketing, Journalism, Communications, or a related field.
• Minimum three years' experience in social media, public relations, and social/digital media with multi-brand experience; five years preferred.
• Outgoing, friendly personality with a desire to provide quality service.
• Coordination and Team Leadership skills to motivate and oversee others.
• Ability to effectively present information and respond to questions from various stakeholders.
• Excellent computer skills with proficiency in Microsoft Office and social media platforms.
• Experience sourcing and managing content development and publishing.
• Knowledge of updated AP style required.
• Ability to speak on camera professionally.
• Possess a current driver's license and good driving record.
• Excellent verbal and written communication skills.
• Ability to work effectively in a fast-paced team environment.

Nice-to-haves

• Experience in crisis communication management.
• Familiarity with media software such as Cision.
• Knowledge of SEO and digital marketing strategies.

Benefits

• Health insurance coverage
• Paid holidays
• Flexible scheduling
• Professional development opportunities