Smartbrief - New York, NY
posted about 1 month ago
The Trade Marketing team at Future is dedicated to championing and communicating the brand through innovative storytelling and strategic marketing and public relations campaigns. The primary objective of this team is to enhance awareness of Future and create commercial opportunities through various channels, including sales collateral, events, and public relations efforts. As the Public Relations Manager, you will play a pivotal role in developing and executing PR strategies that elevate the visibility of Future's impressive portfolio of specialist media brands. This position is crucial for building relationships with key consumer media contacts, which is essential for accelerating Future's brand-building strategy. In this role, you will be responsible for pitching story ideas and broadcast segment concepts to the media, crafting impactful press releases, and preparing award submissions. You will also identify speaking opportunities that promote Future's leading brands in fashion, lifestyle, gaming, and technology. Reporting directly to the PR Director based in New York, you will be part of a high-performing team of PR and marketing professionals, working collaboratively to achieve shared goals. Your day-to-day responsibilities will include developing a brand-building PR strategy to support Future's flagship brands, executing daily PR activities, and nurturing relationships with important media contacts. You will create compelling narratives for various platforms, including web, social media, events, and awards, while continuously bringing fresh ideas to enhance brand awareness. Monitoring press activity and reporting results will also be a key part of your role, as will collaborating with editorial leaders across different time zones and departments within this global business. A deep understanding of the U.S. consumer media landscape and strong relationships within it will be essential for success in this position.