Public Relations Manager

$97,783 - $162,972/Yr

Razer - Irvine, CA

Full-time

Irvine, CA

Specialty Trade Contractors

About the position

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. The PR Manager is responsible for developing and executing a communication strategy for Razer in the Americas. Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for select business units including award-winning gaming gear. The role involves developing and implementing targeted communication strategies for the North, Central, and South American markets to support product initiatives. You will present strategies to internal stakeholders including c-suite level executives, global PR, and business unit leads. A high level of organization, process management, and reporting is essential to ensure that all internal groups are synchronized with PR plans and corresponding results. You will direct PR agencies and other external PR resources, implementing breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty. Additionally, you will develop solid relationships with core tech media and influencers, representing the company as a spokesperson for the media. Collaborating with division leads to develop strategic media relations plans for new product launches and hero products will be a key part of your responsibilities. You will manage KPIs and maintain and leverage reporting tools to demonstrate results and success, while also implementing the organization's public relations strategies, policies, and procedures. Staffing events and developing winning presentations in tandem with Product Evangelists, maintaining a current database of media contacts, and coordinating public relations activities with promotional, events, and sales activities are also part of the role. Other duties may be assigned as needed.

Responsibilities

• Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
• Present strategy to internal stakeholders including c-suite level executives, global PR, and business unit leads.
• Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
• Direct PR agencies and other external PR resources.
• Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
• Develop solid relationships with core tech media and influencers.
• Represent the company as a spokesperson for the media.
• Collaborate with division leads to develop strategic media relations plans for new product launches and hero products.
• Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
• Implement the organization's public relations strategies, policies, and procedures.
• Staff events and develop winning presentations in tandem with Product Evangelists.
• Maintain a current database of media contacts and foster relationships.
• Coordinate public relations activities with promotional, events, and sales activities.
• Develop media target lists that align with stated product and corporate goals.
• Corporate PR support as needed.
• Manage the media targets and the distribution of product samples.
• Other duties as assigned.

Requirements

• 5+ years of experience in a similar role
• Strong media relationships within tech and gaming
• Excellent technical communication skills both verbal and written
• Ability to adapt to new market conditions and/or corporate goals
• Ability to develop creative campaigns with clearly stated objectives and target results
• Passion for technology and gaming
• Ability to work independently and prioritize multiple tasks and projects concurrently
• Highly organized individual with an obsessive focus on follow-through and task completion
• Strong administrative, organization, and communication skills
• Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience.
• A journalism background is a plus.