Razer - Irvine, CA
posted about 1 month ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. The PR Manager is responsible for developing and executing a communication strategy for Razer in the Americas. Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for select business units including award-winning gaming gear. The role involves developing and implementing targeted communication strategies for the North, Central, and South American markets to support product initiatives. You will present strategies to internal stakeholders including c-suite level executives, global PR, and business unit leads. A high level of organization, process management, and reporting is essential to ensure that all internal groups are synchronized with PR plans and corresponding results. You will direct PR agencies and other external PR resources, implementing breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty. Additionally, you will develop solid relationships with core tech media and influencers, representing the company as a spokesperson for the media. Collaborating with division leads to develop strategic media relations plans for new product launches and hero products will be a key part of your responsibilities. You will manage KPIs and maintain and leverage reporting tools to demonstrate results and success, while also implementing the organization's public relations strategies, policies, and procedures. Staffing events and developing winning presentations in tandem with Product Evangelists, maintaining a current database of media contacts, and coordinating public relations activities with promotional, events, and sales activities are also part of the role. Other duties may be assigned as needed.