PUBLIC RELATIONS MANAGER

Bulgari - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Public Relations Manager at Bulgari will play a crucial role in supporting the strategic initiatives of the Communications Team, particularly focusing on the Jewelry and Watch categories. This position is responsible for enhancing the brand's visibility and editorial rankings through effective press coverage and outreach. The role requires collaboration within a dynamic team and engagement with local markets on behalf of a global luxury brand.

Responsibilities

• Support PR Director on securing optimal press coverage on High Jewelry, Fine Jewelry and Watches.
• Oversee PR activities for local initiatives and relevant brand events globally where the NA market has a presence.
• Support PR Director on pitching celebrity news and securing strong digital coverage, especially during awards season.
• Lead Regional PR efforts, including executing PR Strategies for JW product categories, ensuring maximum coverage in print and digital media.
• Drive integration of regional PR assets around key retail initiatives such as boutique openings and local events.
• Manage PR Coordinator with tracking movement of PR samples, ensuring all security and insurance guidelines are properly submitted and managed.
• Cultivate relationships with regional, digital, celebrity and entertainment press and relevant KOLs.
• Manage accessories and jewelry PR set inventory with PR Coordinator.
• Oversee DMR press monitoring, tracking of quarterly editorial results and ensure major brand stories and features are shared with leadership and Rome in a timely manner; maintain a keen awareness of activities at competitor brands.
• Support Wholesale needs by organizing product for account driven photoshoots and facilitating brand features.

Requirements

• 5-7 years' of experience in a similar position within a corporate office environment; jewelry experience preferred
• Bachelor's degree required. Communications, Marketing or related field
• Excellent interpersonal skills, outstanding oral communication, with the ability to represent a brand
• Understanding of the Jewelry and Watch categories
• Proactive, curious, and dynamic. High self-motivated with sharp attention to detail
• Team Player: Ability to work well both as part of a team and independently. Enthusiastic, positive, professional and polished with the ability and willingness to work extended hours and travel if required.
• Time Management Skills: Ability to work in fast-paced environment on multiple projects simultaneously. Ability to prioritize projects and work effectively, exercising agility and finding solutions to expected & unexpected problems and work effectively within deadlines.