Public Relations Manager

$74,200 - $111,301/Yr

City of San Antonio - San Antonio, TX

Full-time

San Antonio, TX

Executive, Legislative, and Other General Government Support

About the position

Under general direction, the Public Relations Manager is responsible for planning and conducting media and community relations programs aimed at creating and maintaining a favorable public image of the City of San Antonio through various communications media. This role involves leading, managing, and coordinating support for the annual communication strategies of the San Antonio Metropolitan Health District, ensuring effective communication to inform and educate the public about health and factors influencing it. The position requires a proactive approach to public relations, including the development of executive summaries, press conferences, and public tours of City facilities. The Public Relations Manager will also prepare literature and brochures, attend public meetings to gather and disseminate information, and promote goodwill through various publicity efforts such as speeches, exhibits, and tours. This role may involve preparing written proposals for capital improvement projects and implementing promotional programs that engage the news media. Additionally, the manager will coordinate City ceremonial events and manage the production of publications that promote the department and the City. Working conditions are primarily in an office environment, and the position may require travel to other cities for media engagement. The Public Relations Manager will supervise assigned staff and is expected to apply a health equity lens to all programs and services, reflecting the San Antonio Metro Health District's commitment to advancing health equity in the community. This is an unclassified position, meaning it does not have disciplinary appeal rights and is subject to at-will employment status.

Responsibilities

• Develops, administers, and coordinates public relations and advertising programs related to the City of San Antonio.
• Develops executive summaries of studies for distribution to the public and the media.
• Arranges press conferences.
• Develops programs of public tours of City facilities.
• Prepares literature and brochures on the City of San Antonio, assigned department, and related developments and functions.
• Attends public meetings to obtain and impart necessary information concerning assigned department.
• Promotes goodwill through publicity efforts such as speeches, exhibits, films, tours, and Q&A sessions.
• May prepare written proposals to foundations, corporations, and private individuals for capital improvement projects.
• Prepares and implements promotional programs involving the news media in departmental programs.
• Coordinates all aspects of City ceremonial events, facility grand openings, and dedications.
• May prepare a marketing plan and budget for the Division, including monitoring of expenditures.
• Manages the production of various publications utilized to promote the department and the City.
• Supervises the maintenance of various resource files, mailing lists, and statistical data on the department.
• Works with other City departments and local groups in activities related to the City of San Antonio and assigned department.
• Makes sales calls on media to place articles on San Antonio and may involve traveling to other cities.
• Supervises and edits publications aimed at various markets.
• May compile statistical reports for the Commission.
• Edits press releases.
• Represents the department during community projects and at public, social, and business gatherings.
• Facilitates access to the site and flow of information for the media in the event of an emergency.
• May supervise assigned staff.

Requirements

• Bachelor's Degree from an accredited college or university.
• Four (4) years of experience in journalism.
• Valid Class 'C' Texas Driver's License.

Nice-to-haves

• Experience in public relations and bilingual (Spanish) skills highly desirable.
• Knowledge of media stations and hospitality industry and its market in San Antonio.