Public Relations Manager

$70,000 - $80,000/Yr

Boyne Resorts - Big Sky, MT

Full-time - Mid Level

Big Sky, MT

Accommodation

About the position

The Public Relations Manager at Big Sky Resort is a key leadership role responsible for developing and implementing media relations strategies that align with the resort's business objectives. This position serves as the primary spokesperson for the resort, requiring exceptional writing skills, strong organizational abilities, and the capacity to manage multiple high-priority projects. The role involves cultivating relationships with media outlets and creating compelling press materials to ensure consistent messaging across all initiatives.

Responsibilities

• Develop and implement comprehensive PR strategies to enhance Big Sky Resort's reputation.
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
• Craft compelling press releases, statements, and other PR materials.
• Organize and oversee press events and media tours.
• Continuously monitor and analyze media coverage and public sentiment.
• Develop and track key performance indicators for PR activities.
• Foster positive relationships with local community leaders and stakeholders.
• Cultivate relationships with tourism boards and industry organizations.
• Collaborate with HR and leadership on internal communications.
• Lead crisis communications efforts and manage public messaging during critical situations.
• Work closely with marketing, sales, and operations teams for consistent messaging.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or related field.
• 3+ years of experience in public relations, preferably in the ski resort, outdoor recreation, or hospitality industry.
• Demonstrated ability to develop and execute comprehensive PR strategies and campaigns.
• Strong media relations skills with a proven track record of securing positive media coverage.
• Excellent writing and editing skills, with experience crafting press releases and pitches.
• Experience in crisis communication and reputation management.
• Knowledge of current PR trends, best practices, and measurement tools.
• Familiarity with PR software and tools (e.g., Cision, Meltwater).
• Strong interpersonal and networking skills.
• Experience in event planning and management for press events.
• Intermediate to expert skiing or snowboarding ability.
• Ability to work in a fast-paced environment and manage multiple projects.
• Flexibility to work evenings, weekends, and holidays as needed.
• Passion for skiing, snowboarding, or mountain recreation.

Benefits

• Salary range of $70k-$80k annually with eligibility for bonus.
• Full Health Plan with Company HSA Match.
• 401(k) Plan with performance-based company match.
• Flexible Paid Time Off.
• Cell Phone Service Allowance.
• Employee Ski and Summer and Dependent Passes.
• Other company perks.