Public Relations Manager

Kessler Collection - Orlando, FL

Full-time - Mid Level

Orlando, FL

Accommodation

About the position

The Kessler Collection is seeking a talented and proactive Public Relations Manager to join our prestigious hotel collection. This role is pivotal in shaping the public image of our hotels, restaurants, and experiences. The Public Relations Manager will be responsible for enhancing our reputation through strategic communications, proactive media pitching, and media and influencer relations efforts. The ideal candidate will develop and implement comprehensive public relations strategies to promote the hotel's brand, restaurants, amenities, and unique offerings to local and regional audiences. In this position, you will cultivate and maintain positive relationships with local media contacts, travel writers, bloggers, influencers, content creators, and industry stakeholders to generate positive press coverage and media mentions. You will create engaging press releases, media pitches, and promotional materials that highlight key events, initiatives, and special promotions at the hotel. Additionally, you will coordinate media hosting opportunities, press familiarization trips, media dinners/events, and special activations to showcase the hotel's facilities, culinary offerings, and guest experiences. Collaboration is key in this role, as you will work closely with the marketing team to align PR efforts with overall marketing campaigns, social media strategies, and digital marketing initiatives. Monitoring media coverage and tracking sentiment while identifying emerging trends will also be part of your responsibilities. You will fulfill incoming media requests for multimedia content, including photography and videos to showcase the hotel's unique features and amenities. Furthermore, you will develop partnerships and sponsorship opportunities with local organizations, cultural institutions, and community events to enhance the hotel's visibility and community engagement. Measuring and analyzing the effectiveness of PR campaigns using metrics such as media impressions, advertising value, website traffic, and social media engagement will be essential, along with providing monthly reporting.

Responsibilities

• Develop and implement comprehensive public relations strategies to promote the hotel's brand, restaurants, amenities, and unique offerings to local and regional audiences.
• Cultivate and maintain positive relationships with local media contacts, travel writers, bloggers, influencers, content creators, and industry stakeholders to generate positive press coverage and media mentions.
• Create engaging press releases, media pitches, and promotional materials highlighting key events, initiatives, and special promotions at the hotel.
• Coordinate media hosting opportunities, press familiarization trips, media dinners/events, and special activations to showcase the hotel's facilities, culinary offerings, and guest experiences.
• Collaborate closely with the marketing team to align PR efforts with overall marketing campaigns, social media strategies, and digital marketing initiatives.
• Monitor media coverage and track sentiment while also identifying emerging trends.
• Fulfill incoming media requests for multimedia content, including photography and videos to showcase the hotel's unique features and amenities.
• Develop partnerships and sponsorship opportunities with local organizations, cultural institutions, and community events to enhance the hotel's visibility and community engagement.
• Develop content that connects Kessler offerings with PR pitch angles.
• Measure and analyze the effectiveness of PR campaigns using metrics such as media impressions, advertising value, website traffic, and social media engagement, and provide monthly reporting.

Requirements

• Bachelor's degree in public relations or communications - required
• Proven experience (5-7 years) working in public relations, corporate communications, or hospitality marketing - required
• Hospitality experience - required
• Luxury experience - required
• Agency experience - required
• Strong written and verbal communication skills, with the ability to craft compelling narratives and engaging content for various audiences.
• Excellent interpersonal skills and the ability to build and maintain relationships with media contacts, influencers, and industry partners.
• Demonstrated success in securing media coverage and managing media relations in a competitive market environment.
• Proficiency in digital marketing tools and social media platforms, with a keen understanding of how to leverage digital channels to amplify PR efforts.
• Strategic thinking and problem-solving abilities, with a proactive approach to identifying opportunities and addressing challenges.
• Experience organizing and executing press events, media tours, and promotional campaigns with attention to detail and creativity.
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
• A passion for hospitality and a commitment to delivering exceptional guest experiences while upholding the hotel's brand standards and values.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Pet Insurance
• Tuition Reimbursement Program