Kessler Collection - Orlando, FL
posted about 2 months ago
The Kessler Collection is seeking a talented and proactive Public Relations Manager to join our prestigious hotel collection. This role is pivotal in shaping the public image of our hotels, restaurants, and experiences. The Public Relations Manager will be responsible for enhancing our reputation through strategic communications, proactive media pitching, and media and influencer relations efforts. The ideal candidate will develop and implement comprehensive public relations strategies to promote the hotel's brand, restaurants, amenities, and unique offerings to local and regional audiences. In this position, you will cultivate and maintain positive relationships with local media contacts, travel writers, bloggers, influencers, content creators, and industry stakeholders to generate positive press coverage and media mentions. You will create engaging press releases, media pitches, and promotional materials that highlight key events, initiatives, and special promotions at the hotel. Additionally, you will coordinate media hosting opportunities, press familiarization trips, media dinners/events, and special activations to showcase the hotel's facilities, culinary offerings, and guest experiences. Collaboration is key in this role, as you will work closely with the marketing team to align PR efforts with overall marketing campaigns, social media strategies, and digital marketing initiatives. Monitoring media coverage and tracking sentiment while identifying emerging trends will also be part of your responsibilities. You will fulfill incoming media requests for multimedia content, including photography and videos to showcase the hotel's unique features and amenities. Furthermore, you will develop partnerships and sponsorship opportunities with local organizations, cultural institutions, and community events to enhance the hotel's visibility and community engagement. Measuring and analyzing the effectiveness of PR campaigns using metrics such as media impressions, advertising value, website traffic, and social media engagement will be essential, along with providing monthly reporting.